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The article considers the problems of ensuring the sustainable development of competitiveness of the meat industry in the Republic of Kazakhstan. Along with this an analysis was made of the current conditions for the formation of meat cattle breeding during the periods from 1990 and 2008 to 2015 as well as the dynamics of the number of cattle, meat production and meat consumption per capita. The main reasons are given for the insufficient development of the meat industry in comparison with the world's meat exporters. Information is provided on the implementation of planned indicators for the purchase of cattle in the period from 2011 to 2015 it is justified that state assistance in creating a competitive agro-industrial complex will ensure food security as well as increase the employment of the rural population.

The article noted that the development of the innovation potential of enterprises in the regions of Kazakhstan contributes to the transition of the innovation economy, where goods with high added value will be produced. The article examines the factors affecting the innovation activity of the regions, considers the dynamics of innovation activity and identifies problems and tools for the development of innovative entrepreneurship. Key words: innovation, innovation activity, region, industrialization, human potential, infrastructure

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The aim is to analyze the state and development prospects of the regional agri-food market. Methods - economic and statistical, systematic approach, comparative analysis. Results - consumption expenditures of the population of the region and their structure, situation on livestock market are determined. A distinctive feature of livestock farms is their diversified nature. It was revealed that tendencies of food market functioning are influenced by the remoteness of rural areas from the places of sale of raw materials and agricultural products, agricultural machinery; underdevelopment of production and social infrastructure. The emphasis is made on the fact that in order to increase the volume of food and saturate regional market with food products, it is necessary to improve management of production and sale of food products. It is shown that one of the components of regional policy should be the development of a model of marketing management in food market, which defines it as a system of economic ties between subjects regarding the distribution of resources and meeting the needs of the region's population in food products. The further development of trade in food products in the context of growth in effective demand of the population, trends in the world economy and strengthening of the position of foreign trade due to cross-border cooperation has been justified. It is noted that there is a potential for growth in added value based on positive changes in production structure. Conclusions - the local role of the consumer market for products of the processing industry is determined by the nature of economic relations in the region, and its further development is possible only by optimizing the use of resources, increasing the information security of agricultural producers and applying marketing methods in management process.