This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher.

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application.  This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.

Pandemi covid-19 masuk dan merubah semua aspek kehidupan di Indonesia salah satunya adalah sektor pariwisata. Dampak pemberlakuan PSBB dengan menurunnya revenue hotel. Namun MG Setos Hotel Semarang mampu bertahan dengan merubah strategi pemasarannya ke bentuk digital marketing. Tujuan dari penelitian ini adalah menganalisis strategi digital marketing MG Setos Hotel Semarang dalam meningkatkan revenue di masa pandemi. Metode yang dipergunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pencarian data menggunakan wawancara mendalam, observasi dan survey ke pelanggan. Metode mix method dalam pencarian data diterapkan untuk menguatkan validitas data, selain juga dipergunakan teknik triangulasi. Hasil penelitian menunjukkan melalui penerapan digital marketing MG Setos Hotel Semarang berhasil menaikan revenue hotel. Pemasaran dilakukan melalui media sosial melalui pengoptimalan pengelolaan akun instagram @mgsetoshotel. Kegiatan pemasaran ini di control melalui konten feeds, reels, dan story instagram dan narasi-narasi yang diunggah di instagram @mgsetoshotel. Penerapan promosi berbasis digital marketing menitikberatkan pada ulasan tentang kepuasan pelanggan maupun tamu yang menginap. Strategi promosi melalui akun instagram @mgsetoshotel berdampak hasil yang positif melalui kenaikan angka revenue.

Membangun citra ternyata bukanlah perkara yang muda mengingat televisi merupakan bagian yang tidak dapat dipisahkan dari kehidupan manusia. Dalam realitas dan perkembangan zaman akhir-akhir ini pertelevisian khususnya TVRI Maluku kurang mendapatkan tempat di hati para pemirsa Kota Ambon, entah itu karena masalah acara yang di sajikan oleh pihak manajemen TVRI Maluku yang kurang menarik bahkan TVRI Maluku juga sering dijadikan sebagai kendaraan politik orde baru dan model sentralisasi yang banyak memuat berita politik orde baru, maka dari itu dibutuhkan strategi komunikasi pemasaran yang akan menjadi fokus dalam penelitian ini. Tujuan penelitian ini Untuk mengetahui dan mendeskripsikan strategi Integrated Marketing Communication TVRI Maluku dalam membangun Citra.  Jenis penelitian ini adalah deskriptif kualitatif, dengan melakukan observasi, wawancara yang mendalam, dokumentasi, dan survey terhadap masyarakat dan mitra yang bekerja sama. Hasil dari penelitian ini menunjukan bahwa dari beberapa bauran komunikasi yang telah dilakukan strategi advertising merupakan strategi yang paling berdampak pada citra TVRI Maluku, lewat penayangan iklan maupun kerja sama dengan mitra. Namun, terdapat beberapa kekurangan dari strategi tersebut yaitu kurangnya periklanan on the spot seperti pemasangan spanduk dan pamflet, maka perlu adanya penyusunan perencanaan periklanan on the spot.

The challenges faced in the business are getting heavier. Besides the competition, the pandemic caused a heavy blow for Micro Small Medium-Sized Enterprises, resulting in a decrease in business. But, the difference occurs in Naruna Keramik which has grown fast during the pandemic. Therefore this research aims to know and describe the integrated communication strategy of Naruna Keramik to build brand awareness during the pandemic situation. This research is analyzed using five marketing mixes: advertising, sales promotion, personal selling, direct marketing, and public relations. The research uses qualitative methods and descriptive research types. The data in this research are collected using mixed methods including interviews, documentation, observation, and survey. The result is that Naruna Keramik has all of the marketing mixes including advertising, sales promotion, personal selling, direct marketing, and public relations. The use of online media has proven to be effective in optimizing the integrated communication strategy, proven from the most effective marketing mixes in building brand awareness are online advertising and public relations in the social media aspect. The brand awareness of Naruna Keramik is on the brand recall level, where people can memorize and mention the Naruna brand after the top of mind brand.