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<p><strong>Background and Objective:</strong> Augmented Reality (AR) is an effective tool for learning as well as marketing with multilateral interactive communication. It allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. This study was conducted to assess the perceptions of healthcare professionals (HCPs) to learn through AR and its effectiveness in HCPs&rsquo; engagement and learning experience.</p> <p><strong>Methods:</strong> An interventional study was conducted with HCPs across various tertiary care hospitals in Pakistan from May 2020 till December 2020.<strong> </strong>An<strong> </strong>AR based activity was carried out with the HCPs where they used pictures of objects around them to create a message. These were geo-tagged to a question related to hypertension and participants answered each question. Mobile application &ndash; WallaMe was utilized for this activity. At the end of the activity, HCPs were requested to fill a feedback form based on their experience with the AR app. Data was entered and analyzed by using SPSS version 22.</p> <p><strong>Results:</strong> AR stimulated learning &nbsp;gives the participants an overall exciting (80%), captivating (81%), and fruitful learning experience (82%). AR for marketing campaign was more effective for Brand Recall with paper based campaign for 82.8% and more effective than digital campaign for 85.6% participants. AR was recommended by 80% participants for learning and brand recall.</p> <p><strong>Conclusion:</strong> AR is a useful tool to enhance user experience for learning as well as improves brand recall and can be used for marketing campaigns.</p>

After 9/11 the rapid geopolitical changes took place in the world scenario. Being an alliance of super power Afghanistan and Pakistan particularly the province of Balochsitan has been affected deficiently. The people are very much enthusiastic to know about the people and culture of Balochistan. Balochistan’s history dates back with Mehrgarh civilization, which is 10,000 years old. So far, socially and culturally it is very rich. Various ethnic groups, languages, dress, food, living style etc. have developed a colorful cultural in the area. Balochistan is the largest province of Pakistan spreads over 347,190 sq Km, and the population is around seventy five million, which is about 5% of the country. It has thus the unique characteristics having the largest area and least density Province of Pakistan. It is bordered with three provinces of the country, Iran and Afghanistan on the North West. Balochistan has an interesting topography of widespread high mountainous ranges, vast plain land and the largest coastal belt of the country, The climate is temperate along the coast. The in land deserts and arid zones are hot, while the mountains region is cold. In this research paper the traditional norms values and culture those are under practice with in their tribal laws are discussed, to give a clear picture about Balochistan, its people and culture.