The problem of impact resistant and variables of electoral properties of candidates for for voting behavior of voters. In particular, it is shown that all factors determining the voting behavior of voters are graded on a fi ed (internal), weakly dependent on agitation characteristics and properties and external candidates voting factors of choice are highly dependent on the impact of social and communication activities of election campaigns has been presented. The classification of models of electoral behavior of voters, the structure of its determination. The author’s defi tion of electoral candidate properties, including objective-personal and socio-political attributes through subjective reflection electorate gradually form a holistic perception of the candidate, thereby defining his image in the mind of the voter, which is the end product of the electoral impact of candidate properties for the target audience during campaigning has be given.

The socio-psychological features of elections with a weak content have been considered. The factors of interest of the electorate in such elections have been allocated. The main socio-psychological features of elections with a weak content, that determine the effectiveness of the use of political technologies have been noted. The causal typology of the features of elections with weak content, including formal, socio-psychological and political-technological features, has been presented. The process of effective information support of the election campaign has been analyzed and the conclusion has been made about the need for quality monitoring of candidates ‘ ratings in any election campaign. Conclusions have been drawn about the possibility of using the identified socio-psychological features of elections with low content in election campaigns.

The monograph is devoted to the study of the socio-psychological features of regional elections that influence the socio-political behavior of the electorate. The authors propose a new understanding of the psychological nature of the processes of forming the voting choice, which brings us closer to a more correct understanding of the complex political and psychological mechanisms of the strategy and tactics of regional election campaigns. The identified individual and personal indicators of the influence of the electoral characteristics of candidates on the voting of various categories of voters were developed and tested at the regional level. A number of practical recommendations on the organization of election campaigns, designed to take into account the psychological specifics of the behavior of the electorate in the framework of regional elections (elections with weak content), are empirically proved. It is intended for managers and specialists of regional election commissions, political scientists and psychologists who study issues related to the patterns of electoral behavior, graduate students and undergraduates engaged in research in the field of political psychology, as well as political strategists who ensure the effectiveness of election campaigns.