This article presents the experience in forming the students' personal physical culture through implementation of new types of physical training and sporting activities. In that context, the implementation of the "Ready for Labour and Defence (GTO)" physical evaluation programme seems to be a new promising and pertinent activity of higher education institutions. In order to ensure the effectiveness of the training system in question for the proper formation of physical culture of students on the basis of the contents and requirements of the "Ready for Labour and Defence" programme qualifying standards, questionnaire surveys among the students of four higher education institutions were carried out before and after our pedagogical experiment. As a part of the study, an academic programme in "Physical Education" (64 hours) was created for 32 training sessions based of the content of the "Ready for Labour and Defence" programme and focused on the formation of "Personal physical culture" of the students involved. The programme was implemented in cooperation with the second-and third-year students. The implementation of the training technology provided an increase in the formation level of some components of personal physical culture in the second-and third-year students. After the completion of the research, it was found that most students (59%) had a high level of their personal physical culture formation (increase by 21%); the rest of the students (41%) having a medium level thereof (increase by 18%), which demonstrated the effectiveness of implementation of the above-mentioned Physical Education Experimental Programme.© 2018 Published by Future Academy www.FutureAcademy.org.UK Keywords: Students of institutions of higher education (university students), personal physical culture, GTO physical evaluation programme, physical fitness.

The purpose of the study is to reveal the reasons for the lack of motivation to attend academic physical education classes as part of the schedule experienced by Creative Arts students. Methods and organization of the research. The study was carried out at Gzhel State University (GSU). The research involved students (N = 49) studying "Folk Art Culture", "Arts and Crafts", and "Design" degree programs. The questionnaire included 30 statements (psychological, social and biomedical groups of reasons), the ranking of responses was based on a 5-point scale of influence degrees: 1 – very low degree; 2 – low degree; 3 – medium degree; 4 – high degree; 5 – very high degree. Results and discussion. The research revealed that the group of social reasons had the highest degree of influence on the lack of motivation for physical and sports activities experienced by Creative Arts students. The study revealed the absence of acceptable social conditions for the maintenance of physical and sports activities, as well as the insufficient competence of PE teachers. The study revealed a lower degree of influence in the group of psychological reasons, where it focuses on the content of mentoring programs that does not meet students’ interests and the monotony of classes. The group of biomedical reasons demonstrated the lowest degree of influence. The only statement was the lack of conditions for hygienic procedures after PE classes. Conclusion. Creative Arts students may not attend PE classes due to inappropriate social conditions for comfortable living and sports activities at GSU. Consequently, organizers and participants of the educational process have to draw attention to the development of sport and academic infrastructure, provision of sport equipment, regular advanced training for educators in accordance with modern requirements of the Federal Education Standard, and the obligatory consideration of students’ personal interests and individual characteristics.