This article presents the experience in forming the students' personal physical culture through implementation of new types of physical training and sporting activities. In that context, the implementation of the "Ready for Labour and Defence (GTO)" physical evaluation programme seems to be a new promising and pertinent activity of higher education institutions. In order to ensure the effectiveness of the training system in question for the proper formation of physical culture of students on the basis of the contents and requirements of the "Ready for Labour and Defence" programme qualifying standards, questionnaire surveys among the students of four higher education institutions were carried out before and after our pedagogical experiment. As a part of the study, an academic programme in "Physical Education" (64 hours) was created for 32 training sessions based of the content of the "Ready for Labour and Defence" programme and focused on the formation of "Personal physical culture" of the students involved. The programme was implemented in cooperation with the second-and third-year students. The implementation of the training technology provided an increase in the formation level of some components of personal physical culture in the second-and third-year students. After the completion of the research, it was found that most students (59%) had a high level of their personal physical culture formation (increase by 21%); the rest of the students (41%) having a medium level thereof (increase by 18%), which demonstrated the effectiveness of implementation of the above-mentioned Physical Education Experimental Programme.© 2018 Published by Future Academy www.FutureAcademy.org.UK Keywords: Students of institutions of higher education (university students), personal physical culture, GTO physical evaluation programme, physical fitness.