The results of the study of the possibility of assessing the economic effectiveness of the "environmental health" of the region are presented. A new content of the concept of “ecological health” of the region is proposed, is a state in which all systems of the region perform their functions and allow achieving a balance, of dynamic equilibrium with the environment. The main functions (economic and environmental) are identified and the environmental health criteria of the region are identified: the implementation of environmental protection costs (adequacy, dynamics), the increase in financial results (possibly due to the operation of environmental facilities), the availability of specialists in the field of environmental and economic management, research and developments aimed at protecting the environment, the possibility of selling "clean" environmentally friendly products, the implementation of "clean" technologies and the use of “clean equipment ”, investing in fixed assets for environmental protection measures (treatment facilities), measuring and evaluating environmental and economic efficiency, measuring and assessing damage, pollution charges, tax planning; measurement of waste, emissions, effluents; assessment of the level and dynamics of their disposal, use, measurement and assessment of environmental parameters, the possibility of monitoring (technical means of monitoring and evaluation); measuring the "quantity" of environmental health. The results of an attempt to assess the economic efficiency of environmental health in three regions of the Southern Federal District: Astrakhan, Volgograd and Rostov regions on the basis of known statistical indicators are presented. It is determined that the indicators currently used are of a "symptomatic", not a "causal" nature, to assess the effectiveness of environmental current and capital costs, do not allow to determine the necessary level of environmental and economic efficiency. The analysis of scientific publications on the assessment of the ecological state (ecological health) of the region is carried out. It was revealed that in most scientific developments the same “symptomatic” indicators are used that do not allow an objective assessment of the economic efficiency of “environmental activities”. The necessity of forming an analytical platform of indicators of economic efficiency of the ecological health of the region is substantiated.

The article deals with the problems of determining the concept of goodwill in terms of digital transformation. There has been proposed a new concept of digital goodwill and studied the problems of determining its content and evaluation. Digital transformation in modern conditions has been found to determine both the pace of economic development and efficient activities and the creation of a successful business reputation. A comparative analysis of the methods for evaluating the results of digitalization was carried out and it was revealed that the performance indicators are similar in many methods, but the number of indicators and the reliability of their assessment is questionable. The analysis of the definitions of the concept of goodwill showed that there is no single, generally accepted definition, goodwill improperly comprises only business reputation. It has been assumed that the concept of goodwill is broader, it comprises a set of characteristics of an organization (business reputation, product quality, technological culture, digital culture, a certain level of production organization, partnerships, market prospects). In the context of digitalization, new types of factors of production appear, which include digital capital; an analysis of the existing definitions of digital capital was carried out and its own was proposed: tangible and intangible identifiable assets and unidentifiable digital assets (digital goodwill and digital competencies of employees), which allow implementing digital technologies and contribute to increasing labor productivity. For the first time the concept of digital goodwill was proposed, under which is meant a good name of the company including the company’s reputation, prestige, customer relations, location, product range, and other things based on the active use of digital technologies in management and having a significant impact on its future income. Key factors of digitalization have been identified, which can serve as targets for the formation of digital goodwill. The problems of evaluating digital goodwill are considered: invisibility (absence in accounting objects), lack of a clear assessment methodology, unavailability of objective information for developing the cash flows.

Mobility, flexibility for a change and innovations implementation are key features of small and medium-sized enterprises. However, unstable external and internal environments require developing more complex and sophisticated management systems of the enterprise. The authors see management carried out according to changes as the optimum for small and medium-sized enterprises. It is certain managerial decision-making and implementation machinery for adequate management decisions, which helps provide insight of future trends of organization’s development, what, in its turn, ensures economic stability and sustainability of organization’s development. Strategic change management includes evaluation and monitoring of indicators in areas of enterprise activity. The authors provide a matrix of criteria and economic performance of private strategies. In order to foresee and manage strategic change a dynamic model for strategic change management is given and represented in a table and a graph. Foresight involves creating an enabling area which is formed through changes in external and internal environments. Management involves evaluation of initial condition of strategic changes implementation and setting necessary actions and processes to reach an enabling area. This survey is theoretically and practically important as methodology and tools for successful foresight and management of strategic changes is devised.

Digitalization is usually understood as integration of digital technologies into everyday life by digitalizing everything that can be digitalized. Digitalization in economy creates new opportunities and identifies new challenges for analytics and management. The article claims that the potential of digitalization has not been fully realised yet. It is necessary to improve the methods of database development and data collection and processing. These are the methods of the so-called predictive analytics, which focuses on predicting the future behavior of economic objects and subjects with the aim of making optimal decisions. The authors demonstrate the need for development of new analytical platforms, including those for strategic change management of the industrial enterprise. The article presents a new methodology of drawing up a plan of strategic development of an enterprise. The stage of formation and evaluation of strategic changes and introduction of the general and specific change strategies are "implanted" into the set of stages of strategic plan implementation (the base of this stage is dependence on the speed of an enterprise's response to changes and on willingness to change the segment of an enterprise activity). The authors present the methodological support of strategic change management, which includes the dynamic model (time-adjustable identification, evaluation and visualization of the general and specific strategies), the methodology of strategic change management (gradual identification, evaluation and prediction of results of the activity), and the management efficiency evaluation tools (a set of special economic indicators). For the use of a methodology of strategic change management it was suggested to develop an information matrixa new analytical platform for strategic change management, used as a base for development of management -holograms‖ that can help to identify new opportunities for an enterprise development.

Digitalization (the use of digital technologies in the management of socio-economic systems) is currently recognized as a prerequisite for effective economic development and competitiveness. A comparative analysis of digitalization assessment methods has shown that in most cases the level of dissemination and application of digital technologies, provision of equipment, software products, Internet access, the possibility of forming and using databases is assessed. The methods do not involve evaluating the effectiveness of digitalization – comparing the result and the costs of digitalization. In this article, it is proposed to use digital capital as an indicator of the effectiveness of the use of digital technologies in the management of socio-economic systems. A comparative analysis of the definitions of “digital capital” proposed by various scientists is carried out and a refined definition is proposed: a set of tangible and intangible identifiable and unidentifiable (the concept of digital goodwill is proposed) digital assets and digital competencies of employees that allow them to successfully implement digital technologies and increase labor productivity. Possible methods of digital capital assessment and features of digital capital assessment of various socio-economic systems are considered.