The problem of ensuring the quality of educational services is extremely important. It is known that the level of education and education as such are of great importance for most areas of life as an individual, and each country and the world as a whole. The authors of the article tried to analyze the current state of education, namely - distance education, in terms of transformational processes. In their study, the authors tried to take into account the total digitalization of education and objective reality in general, the introduction of innovative technologies, and took into account the factor of the pandemic, which in one way or another affected all processes of public life. The result of this study was a reflection on the main trends in the development of distance education and education in general, as well as general recommendations for improving the education system at both local and global levels. This study was conducted on the basis of a number of methods that allowed to make adequate generalizations about the state of distance education: the methods of system analysis, comparative analysis, sociological method, the method of observation, methods of analysis and synthesis, the method of abstraction and the method of generalization of objective phenomena.

The principles of adjusting the regulation of civil relations in the context of the Covid-19 pandemic are analyzed. The admissibility of restricting human rights in the context of the conflict of private and public interests are researched. Besides, the authors tried to determine the optimal algorithm of government actions aimed at preventing the spread of the epidemic. The main approach to the understanding of human rights in the article is based on Dworkin's concept of “rights as trumps”. A system of such categories as “a man”, “a private person”, “natural private rights”, “private law” and “national civil law” is analyzed. The conclusion is that the importance of the category of “natural” human rights is underestimated, which exacerbates the problem of ensuring human rights in a pandemic, when the state actively uses public law to cope with the crisis. As a result, there is a conflict of basic principles of private and public law: “everything is allowed except what is prohibited by law” vs. “only what is allowed by law is possible”. It is proposed to assume that the usual way of the legal existence of a person is that he/she acts as a participant in civil relations of a private type, even in a pandemic. Private relations, which arise during the quarantine period, are proposed to be regulated mainly by private law methods, limiting the influence of the state. This will allow us to reach a compromise of private and public interests, without restricting the rights of individuals voluntarily.

Nowadays, the massive transition of retail to the Internet and the replacement of such salespeople with artificial intelligence, and the use of artificial intelligence to process large databases of potential buyers, along with engaging chatbots to communicate with buyers of goods, creates many possible ways to violate human rights. Thus, among the violations of the rights and freedoms of citizens in the field of artificial intelligence in e-commerce can be called a violation of the rules of collection and processing of personal data, use of personal information, interference with privacy. The main idea of the article is to find a way to legal regulation of such kind of civil relations. As a result of the study, it is possible to make the following conclusions. Firstly, there is a widespread introduction of artificial intelligence into the e-commerce field. Secondly, the issue of the development of legal regulation on the use of artificial intelligence is addressed both at the international and national levels, both in the private sector and at the level of state and supranational bodies. Finally, the issue of legal regulation of relations related to the use of artificial intelligence in e-commerce in domestic legal doctrine is almost not addressed and there is no proper legal framework (to regulate these relations) in Ukraine.

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