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Competent promotion of goods on the international market can ensure a stable position of the enterprise on the market, financial stability and competitiveness in the modern business environment. Currently, it is becoming possible to use more and more effective tools for promoting goods to the international market, which combine traditional marketing methods and new information technologies, to achieve the goal of the enterprise.The problems of implementing Internet technologies when promoting goods to the international market were studied in the works of O.

All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required.

In the conditions of the market economy of Ukraine, the role of enterprises as subjects of market relations is increasing. Within the framework of these relations, there are fundamental changes in their economic behavior, the basis of which is sales activity.Modern business conditions, which are characterized by the intensification of competition, the variability of macroeconomic indicators, and the growth of consumer demands for the quality of goods and services, require enterprises to respond in a timely manner to changes occurring in the external environment, and to search for new sales management mechanisms. The variability of the external environment determines the need to use a strategic approach in sales management. However, it is not enough to use only strategic management tools in sales management in a market economy. The market requires a marketing approach to managing all areas of the enterprise, including sales. Sales in the conditions of a market economy is becoming increasingly important and even key in the activities of enterprises.Sales policy occupies an important place in the marketing system. Its purpose is to organize an optimal distribution network for the effective sale of manufactured products, including the use of a network of wholesale and retail stores, intermediate storage warehouses, as well as service centers; organization of transportation, shipping and loading work, documentation, logistics issues, ensuring the effectiveness of merchandising. The sales policy in the marketing system also includes commercial issues: preparation and conduct of sales negotiations, agreement on terms of sales, execution of calculations, conclusion of contracts, control over their execution.Today, there are many opinions and approaches regarding the essence and place of sales activity in the integral economic system of the enterprise and the management system in particular. The discussions of scientists regarding the relationship between the concepts of «sales-marketing» and «sales-logistics» deserve the most attention, PECULIARITIES OF MARKETING ACTIVITIES OF AGRARIAN ENTERPRISES IN THE CONDITIONS OF MARTIAL LAW

All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required. The collection of scientific articles published is the scientific and practical publication, which contains scientific articles of students, graduate students, Candidates and Doctors of Sciences, research workers and practitioners from Europe and Ukraine. The articles contain the study, reflecting the processes and changes in the structure of modern science.