Информационные потребности учёных и проблемы поиска информации (по материалам анкетирования сотрудников Новосибирского научного центра СО РАН)Освещены информационные потребности научных сотрудников и проблемы поиска информации по результатам анкетирования сотрудников Новосибирского научного центра СО РАН, проведённого сотрудниками ГПНТБ СО РАН. Проанализированы ответы на вопросы, которые возникают у учёных при поиске информации; отмечены сложности, с которыми сталкиваются исследователи. Анализ результатов анкетирования позволил установить, что научные сотрудники регулярно занимаются поиском информации для проведения научно-исследовательской работы и в основном являются уверенными пользователями информационных систем различного уровня, самостоятельно работают с такими базами данных, как Web of Science, Scopus, РИНЦ. Однако отдельные учёные испытывают затруднения как в выборе информационных ресурсов для поиска необходимой информации, так и при формулировании запроса.По результатам исследования предложен ряд услуг, которые могут быть востребованы читателяминаучными сотрудниками. Среди них: анализ динамики развития документопотока по определённой теме; выявление организаций, работающих в том или ином направлении, и наиболее продуктивных авторов; ретроспективный тематический поиск, а также помощь в работе с современными библиографическими менеджерами. Кроме того, библиотека могла бы оказывать информационные услуги по работе в архивах и в решении вопросов, связанных с интеллектуальной собственностью. Ключевые слова: информационные потребности, поиск информации, академические библиотеки, Сибирское отделение Российской академии наук. Науч. и техн. б-ки, 2018, № 11 53 UDC 025.4.03+002 Scientists' information needs and search for information (based on polling the researchers of Novosibirsk Center of the Russian Academy of Sciences Siberian Branch)Researchers' information needs and information search issues are examined based on polling the researchers of Novosibirsk Research Center of the Russian Academy of Sciences Siberian Branch. The polling was organized by the State Public Library for Science and Technology RAS SB. The answers related to information retrieval and difficulties the researchers are facing, were analyzed. It was found that the researchers regularly search information within their studies subject scope and, as a rule, made advanced users of different level information systems, and used independently the databases like Web of Science, Scopus, Russian Science Citation Index. However, some researchers experience difficulties in choosing resources for information sources or formulating queries. Based on the study findings, the authors propose several services to be demanded by researcher users, among them: analyzing dynamics of the document flow within specific topics and the most productive authors, retrospective subject search and assistance provided by bibliographic managers. Besides, the Library could provide information services for using archives and dealing with intellectual property issues.

Popularization of science, promotion of research results, recognition and positive attitude to the brand of a scientific organization and individual researchers have been the subject of increased attention from research institutes and universities in recent years. They are one of the most important points of national science policy in Russia. Analysis of the effectiveness of the PR policy of organizations becomes a key task in these circumstances. The article provides an analysis of news stories in the mass media based on the results of scientific research of the institutions of the Siberian Branch of the Russian Academy of Sciences. In the course of the study, key requirements for a news report on a scientific publication were determined and the most common errors when presenting results of research as newsworthy events were identified and listed. This study proposes a number of metrics for measuring the effectiveness of scientific organizations activities in the mass media. The calculated metrics make it possible to assess the overall level of organization activity in promoting research results in the media, the effectiveness of this activity from the point of view of the interest of the media to relevant news stories, the completeness of media coverage of research papers and active authors of the institution. The analysis of the media activity of research institutes of the Siberian Branch of the Russian Academy of Sciences has shown their growing interest in popularizing and promoting the brands of institutions, individual scientists and scientific results.

The present research aims to study modern approaches to the classification of news information in general, and of science news in particular. Based on the analysis of Russian scientific publications and information systems, several classifications used to systematize news (mostly universal) are described. The article proposes the author’s classification of scientific news as an element of modern scientific communication system. This classification can potentially be used as another tool for assessing the effectiveness of scientific institution research results.

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