In modern society, tourism is of great socio-cultural importance of forming new behavior algorithms of various categories of the population. The flow of tourists increases, more people appear with disabilities who remain limited mobility due to the presence of numerous social barriers that need to be adaptive conditions of consumption of tourist services in the framework of tourism, accessible to all. Involvement of disabled people in the tourism industry remains an unsolved problem. Persons with special needs in tourist services are among the switched off from society. Issues related to the provision of tourist services are resolved not to the full extent without the conditions for such activities. Information about opportunities for persons with disabilities in Russian is very limited. Use of tourism in the system of social protection remains the least affordable and little studied. At the same time, tourists with special needs in the travel services are potential customers for businesses, they can participate in the economic development, to make a profit. We believe that to a certain degree this is connected with insufficient development of theoretical and conceptual issues of adaptive tourism, which affects in particular the question of society´s attitude to such concepts as "human health" and "disability". Considering tourism as a complex adaptive relationship, social, psychological, medical, sports and recreation and other measures which are included in the content of tourism activities in providing tourism services for persons with special needs, the priority is allocated in a specific form of psychosocial work at all levels of the tourism industry. Adaptive tourism is focused on the study and implementation of subject-subject relationship that accompany the promotion tour. And it´s not only the elimination of barriers to the movement of the mechanical traveling. The question is about a particular way of working with people with special needs in tourist services. lack of attention to categories of people requiring special conditions in tourism, underdevelopment of appropriate infrastructure reduce the motivation for learning by those who in their professional activities would like to have specific tourist services to persons with disabilities. Adaptive tourism is based, on the one hand, on the general theory and methodology of social work, and on the other- on the technology of the organization of tourist activity and the concept of adaptive physical training (adaptive physical education, adaptive sports, adaptive motor recreation). Our research has allowed developing the scientific and theoretical basis of the concept of model-specific tourism activities and offers a training profile for psychosocial workers capable of organizational and managerial activities with persons with special needs in tourist services.

The article emphasizes the importance of teachers of humanitarian disciplines in the formation of intercultural competence of students. Teaching youth communication skills in the dialogue of cultures should contribute to the development of ideas about human possibilities in the modern world, should lay the foundations of a respectful attitude to people of other religion, other nationality, other traditions. The authors analyze in detail interactive forms of teaching intercultural communication, including lectures, presentations, round tables, trainings. The article emphasizes the importance of motivation, activity, multiple experience and constructive feedback in the learning process. The professionalism of the teacher is manifested in student-centered pedagogy, the formation of learning skills, using a model of natural learning. The article examines the opportunities for inter-ethnic learning groups in teaching intercultural communication. Harmonious, friendly atmosphere of communication in the multicultural group creates conditions for understanding and acceptance of tolerance as a social value, fills its contents and brings in the student behavior. It pays attention to the difficulties that may students experience when they enter a different culture. The article presents the results of the diagnostic analyze, which determines the level of emotional intelligence as a set of emotional competencies and skills that help to cope with the demands of the environment and to resist its pressure, which helps to understand the emotions of other people and providing them facilitating support. The basic directions of development of emotional intelligence in the context of cross-cultural dialogue to enhance professional and personal effectiveness of students are also presented. The described form of working in a multicultural group gives psychotherapeutic effect both students and teachers.

No abstract

The article addresses the issues of the need of use a form of training in teaching techniques of business communication, the stage of the natural cycle of learning and the preferred styles of learning are described, the recommendations for their use to increase the motivation of students and the effectiveness of the learning process are given. The author describes the features of the interaction between the coach and the client, i.e., between teacher and student in different paradigms of the training, conditions that helping students to take a subjective position in the educational process are given, as well as a model in the format of the training exercise is represented. The methodological basis of training technology is the theory of natural learning, the natural mastering of the experience of the American Psychologist Consultant of training D. Kolb. We easily learn on the basis of directly lived experience. This approach is opposed to education in which the student only reads, listens, and retells material. The "natural" educational cycle started in a particular experience, developing our ability to perceive of new. Further, we observe this new, comprehend – this is the stage of analysis, developing the capacity for reflection and interpretation. The third phase - the conceptualization of experience. It is our ability to think systemically, holistically, logical and purposeful, ability to form concepts. And finally, it is the active experimentation directed by our ability to solve problems and draw conclusions on the basis of theoretical knowledge. This is the phase of development of new experiences. It´s possible to address for different phases few times and many times before will be achieved new knowledge and new real acting experience. Cycle of education can be called a spiral of learning. Correct training program needs to be balanced. It is the most effective to mastering a new experience in own style of learning. Competent understanding of these styles allows knowingly use strong points, to develop less expressed abilities and to be tolerant to other people´s preferences. Individually and precisely allocating roles, defining forms of activity, the teacher creates the conditions for a comfortable and efficient learning process.