The article presents an analysis of the innovation activities of the regions of the Republic of Kazakhstan, identifies the reasons that impede the formation of the innovation environment, in which the components of growth of regional competitiveness are still poorly developed. General approaches to the formation of the term "innovative environment" are analyzed. The authors of the article noted that the solution to the problem of forming an effective innovation environment lies in two interrelated planes, caused, firstly, by the need to create external conditions conducive to innovation development, which include a combination of institutions and organizations in the structure of national innovation systems. Secondly, the presence of objective prerequisites for the transition to an innovative development path for business entities. Particular attention is also paid to the use of competitive advantages of the regions of Kazakhstan. The authors suggested ways to create an effective innovation environment and improve the innovation partnership of all participants: the state, business, science and education. In assessing the innovation activity of the regions of the Republic of Kazakhstan, these indicators were used: expenditures on research and development, expenditures on technological innovations, output of innovative products per person in the region, etc., based on the results of the research a SWOT analysis was conducted, a model of innovative development of the enterprise was proposed, where the general strategic goals of the enterprise and the main directions of innovative development would be agreed.

The article noted that the development of the innovation potential of enterprises in the regions of Kazakhstan contributes to the transition of the innovation economy, where goods with high added value will be produced. The article examines the factors affecting the innovation activity of the regions, considers the dynamics of innovation activity and identifies problems and tools for the development of innovative entrepreneurship. Key words: innovation, innovation activity, region, industrialization, human potential, infrastructure

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The aim is to analyze the state and development prospects of the regional agri-food market. Methods - economic and statistical, systematic approach, comparative analysis. Results - consumption expenditures of the population of the region and their structure, situation on livestock market are determined. A distinctive feature of livestock farms is their diversified nature. It was revealed that tendencies of food market functioning are influenced by the remoteness of rural areas from the places of sale of raw materials and agricultural products, agricultural machinery; underdevelopment of production and social infrastructure. The emphasis is made on the fact that in order to increase the volume of food and saturate regional market with food products, it is necessary to improve management of production and sale of food products. It is shown that one of the components of regional policy should be the development of a model of marketing management in food market, which defines it as a system of economic ties between subjects regarding the distribution of resources and meeting the needs of the region's population in food products. The further development of trade in food products in the context of growth in effective demand of the population, trends in the world economy and strengthening of the position of foreign trade due to cross-border cooperation has been justified. It is noted that there is a potential for growth in added value based on positive changes in production structure. Conclusions - the local role of the consumer market for products of the processing industry is determined by the nature of economic relations in the region, and its further development is possible only by optimizing the use of resources, increasing the information security of agricultural producers and applying marketing methods in management process.

Б а с р е д а к т о р ы х.ғ.д., проф., ҚР ҰҒА академигі М.Ж. Жұрынов Р е д а к ц и я а л қ а с ы: Абиев Р.Ш. проф. (Ресей) Абишев М.Е. проф., корр.-мүшесі (Қазақстан) Аврамов К.В. проф. (Украина) Аппель Юрген проф. (Германия) Баймуқанов Д.А. проф., корр.-мүшесі (Қазақстан) Байтулин И.О. проф., академик (Қазақстан) Банас Иозеф проф. (Польша) Берсимбаев Р.И. проф., академик (Қазақстан) Велесько С. проф. (Германия) Велихов Е.П. проф., РҒА академигі (Ресей) Гашимзаде Ф. проф., академик (Әзірбайжан) Гончарук В.В. проф., академик (Украина) Давлетов А.Е. проф., корр.-мүшесі (Қазақстан) Джрбашян Р.Т. проф., академик (Армения) Қалимолдаев М.Н. проф., академик (Қазақстан), бас ред. орынбасары Лаверов Н.П. проф., академик РАН (Россия) Лупашку Ф. проф., корр.-мүшесі (Молдова) Мохд Хасан Селамат проф. (Малайзия) Мырхалықов Ж.У. проф., академик (Қазақстан) Новак Изабелла проф. (Польша) Огарь Н.П. проф., корр.-мүшесі (Қазақстан) Полещук О.Х. проф. (Ресей) Поняев А.И. проф. (Ресей) Сагиян А.С. проф., академик (Армения) Сатубалдин С.С. проф., академик (Қазақстан) Таткеева Г.Г. проф., корр.-мүшесі (Қазақстан) Умбетаев И. проф., академик (Қазақстан) Хрипунов Г.С. проф. (Украина) Юлдашбаев Ю.А. проф., РҒА академигі (Ресей) Якубова М.М. проф., академик (Тәжікстан) «Қазақстан Республикасы Ұлттық ғылым академиясының Хабаршысы».