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The aim of the study is to monitor the social, performance and financial-economic indicators of each rural area of the region on the basis of an analysis of the "problem map" and the "development reserve diagram", as well as to develop long-term programs for social and economic development. Methods. A package of methodological materials was developed to ensure systematic and comprehensive monitoring of the current state of the rural areas in the region and their reserves of socio-economic development. Results. The authors propose a new methodology for monitoring the sustainable development of the agro-industrial complex and rural areas on the basis of an integrated approach aimed to assess the socio-demographic situation, indicators of agricultural performance, financial and economic parameters and municipal management, which distinguishes it from the well-known methods of analyzing statistical data, municipal reports and economic subjects, expert evaluation of indicators and qualimetric method. The complex nature of monitoring, the objectivity of assessments of social as well as the performance and financial-economic indicators allow us to figure out the rating of each rural area of the region, which should be taken into account when providing government support and subsidizing agriculture and supporting the rural areas. Conclusion. We suggest, developed by us, a scheme of the guaranteed strategic development of rural areas which can be implemented in any region of Russia subject to the creation of maps of land zoning, development of regional and municipal schemes for the rational allocations, production and processing of agricultural products, development of a package of regulatory and legal documents, practical tools and recommendations, regulatory and legal framework for improving leases, development of a methodology to monitor the current state of the rural areas and their reserves of socio-economic the development.

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The article presents the results of research on the comparative assessment of the growth, development and meat productivity of calves and castrates of Kalmyk and Simmental breeds under the same conditions of feeding and maintenance and identification of ways to increase the profitability of beef production by using the physiological state of young animals. The experimental young animals received the same amount of feed by volume and the composition of the diet was the same. As a result of the conducted studies, it was found that the live weight of bulls of both breeds with their intensive cultivation exceeded the mass of castrates in all age periods. After weaning, there was no significant difference in the live weight of calves of the Kalmyk and Simmental breeds, which had a live weight of 255.6 and 253.9 kg, respectively, and by the age of 15.5 months, many bulls of both breeds reached from 500 to 520 kg. Castrates of both breeds grew less intensively. However, in the final period of fattening, they gave a high average daily increase (more than a kilogram). The Kalmyk castrati were less demanding of coarse feeds and used them better. According to the indicators of the control slaughter, it can be noted that the mass of carcasses of bulls of both breeds is the same, and castrates had such a mass of carcasses only at the age of 18 months. At the same time, the carcass mass of castrates of the Simmental breed was 7.6 kg lower than the carcass mass of Kalmyk castrates. Bulls and castrates of both breeds gave an exceptionally high slaughter yield. At the same time, animals of the Kalmyk breed have a higher slaughter yield due to the large accumulation of internal fat. An analysis of the data on the efficiency of beef production when selling one head of bulls at 15-16 months of age compared with castrates shows that the level of profitability per sold head is higher for both breeds by 1.8 and 4.3%, respectively. Thus, due to the peculiarities of the hormonal status of bulls, compared with castrates, they have an increased ability to grow, protein synthesis and reduced fat formation. However, castrates can also be grown extensively and for a longer time in less favorable conditions and receive high-quality beef, steers – only intensively and for a limited period (up to 16-18 months).