The purpose of the article: The purpose of this study is to identify the social representations of students about the manifestations of social apathy and its causes. The leading methods for the study of this problem are the method of questioning, which allows conducting a qualitative analysis of students’ social representations about the manifestations of social apathy and its causes; to identify the opinion of students about the manifestations of social apathy in the behavior of young people. Materials and methods: As the main method of research in this work, the method of questioning is chosen. Results of the research: Positions of overcoming of social apathy are allocated: social apathy is a personal problem with which the person has to cope independently, nobody can help him with it; the help of collective in the solution of this problem is necessary; participation of professional psychologists is necessary. The point of view of students is revealed that the solution to this problem has to be complex: the person, collective, psychologists, other social institutions. A number of features of social behavior attributed to people subject to social apathy are shown: unsociability, isolation, irresponsibility, passivity, immersion in their own problems, exposure to someone else's influence, and an understated level of claims. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of reasons for student social apathy is presented in a comprehensive and complete manner.

The article deals with the differentiated understanding of information and communicative culture in higher education. The prospects and risks in formation process of the personality culture are found. They are created under the influence of multidirectional information and communicative flows. They correlate with cognitive needs, adaptive and social selfdetermination needs. The research works analysis postulates the influence dualism of information and communicative culture on the communication and information environment influence. Disordered information, its chaotization and the increasing received knowledge affect ambiguously the processes of socialization and inculturation. This situation is particularly acute in higher education.

The objective of the research is to study the characteristics of leisure activities of young people in self-isolated conditions during the coronavirus pandemic. As a research method, the authors use an online survey that allowed them to more effectively visualize the features of leisure activities and the peculiarities of their regulation among self-isolated students. The article also considers the leisure strategies of young people in conditions of self-isolation and social fortune. The novelty of the research lies in the fact that the hierarchy of leisure preferences of young people was studied for the first time during the period of self-isolation. It is concluded that the leisure practices of young people are identified by the regular use of the Internet, instead of the use of sports or any other practice. The priority areas of the Internet application are: study and communication, reading books and consulting news. In addition, there is the ability to communicate on social networks, search for video and audio recordings and games on the network. Preferred game genres are shown to be multiplatform simulators and strategies.

The aim of the study is to analyze the implementation of students' expectations from studying at the University. The leading method for the study of this problem is the method of the questionnaire, which allows the most qualitative and in-depth study of the expectations of young people in relation to higher education.. It is revealed that the existing problems have a negative impact on the attitude of students to their educational institution and, consequently, reduce its image in the eyes of future students and the public as a whole. The data obtained in this work can be used in the psychology of education, age psychology, social psychology, pedagogy, sociology, as well as for further theoretical development of this issue.

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