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The article is devoted to topical issues of implementation of quality management system to intensify the development of trade enterprises. To achieve the questions put, the main stages of development of retail enterprise on the basis of project approach are proposed, a method of integrated assessment of trade enterprise management based on QMS was worked out, as well as appropriate management decisions were developed to improve the efficiency of the considered retail companies through implementation of quality management system. Keywords: quality management system, trade enterprise, principles, competitiveness. RelevanceIn conditions of increasing global competition retailers are experiencing difficulties associated with the need of changing the management and organization methods of their activities.[4] The authors' researches lead to the conclusion that most of the problems of trade organizations are associated with poor quality management of their business. Therefore, it is necessary to introduce the quality management system (QMS) of services of retail company in order to increase its competitiveness. Currently, with respect to this area scientific and methodological approaches to implementation of QMS and evaluation of management effectiveness on its basis, which take into account the characteristics and specifics of business activities of retailers, are not well developed.Study of the problems of retail companies is complex one and was reflected in the works of Russian and foreign scientists. The urgency of the problem, lack of elaboration of its individual parts and practical importance determined goal setting and objectives of the study.The aim of the study is to develop scientific and methodological foundations, scientific and practical recommendations for management of retail companies through creating of effective management using principles and specific technologies of QMS. TheoryIn the process of study detailing the trade services was carried out, the components of services life cycle were identified structured in three groups: pre-sale services, sale services, after-sales service, this allowed better managing the quality of trade services and considering the interests of stakeholders (Figure 1).The retail trade services, according to the authors' opinion, should be understood as a set of processes of business activities to provide public with possibility of acquiring the goods of required (established by documents) quality. The quality of retail services should be understood as the extent, to which services meet the requirements of customers and the organization's QMS. These requirements can be regulated in standards and other internal documents. The requirements and expectations of customers and stakeholders to the quality of services in the activities of trading companies are determined.In this paper, the internal relationship in management system of service quality of retail company on the basis of selected processes has been determined:

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The article suggests a mechanism for increasing the effectiveness of online education in modern conditions to increase digital economy skills. The purpose of this study is to identify performance indicators of online education and offer recommendations for the development of online educational business. To achieve this goal, the article provides an overview of trends in online education. The role of modern tools for managing and implementing the online educational process is noted. The types of efficiency levers in business are considered. The limit of the effectiveness of levers in online education is determined. The algorithm for managing the effectiveness of online education is based on efficiency levers. Data on the effectiveness of levers of online education efficiency are provided. The possibilities of using various efficiency levers to increase the company's competitiveness in online education are discussed.

НАУЧНЫЙ РЕЗУЛЬТАТ. ТЕХНОЛОГИИ БИЗНЕСА И СЕРВИСА RESEARCH RESULT. BUSINESS AND SERVICE TECHNOLOGIES оперативно посчитать результативность, поделиться обратной связью по оплате и понимал, что его мнение также учитывается. Компания зарабатывает тогда, когда сотрудник зарабатывает, поскольку все действуют в рамках одной цепи и работают на общую цель. Ключевые слова: KPI; онлайн-среда; мотивация сотрудников; инструменты мотивации; онлайн-школы Для цитирования: Шарафутдинова Н. С., Палякин Р. Б., Шафигуллина А. В. Инструменты мотивации сотрудников онлайн-компании // Научный результат.