The main purpose of the study is to analyze the neuropsychological and neurolinguistic foundations of speech activation in the educational process. Human speech activity is closely connected with all spheres of human consciousness. The history of the existence of mankind has proved that it is speech that is an important factor in the mental development of the individual and the improvement of social relations. Under the influence of speech, consciousness, mental operations, volitional and emotional spheres develop, and the intellectual capabilities of a person are enriched. Broadcasting as a psychological phenomenon is one of the most difficult in the life of each of us. Speech activity has its own physiological mechanisms, which are determined not only at the functional, but also at the morphological level. Based on the results of the study, key aspects of the neuropsychological and neurolinguistic foundations of speech activation in the educational process were considered.

In the article it has been discovered the notable manifestations the name Kharkiv on the material of Ukrainian poetry of the twentieth century. The expediency of such an analysis confirms the fact that the named onym has been overlooked in scientific research on literary onomastics. The author concludes that the proper name Kharkiv in the works of Ukrainian poetry is represented not only as a purely onomastic unit that performs certain pragmatic functions (nominative, localization) but also as a carrier of deep meaning, the expression of which allows the disclosure of its figurative and metaphorical potentials: compounds and oppositional pairs which allows a sharper characterization of the phenomenon described in the poetic work; metonymic units, serves as an indicator of relevant intertextual connections and a marker of certain historical, significant cultural or political events, establishing the semantic relationship between the poetic text and the background knowledge of the reader. It has been found out that Kharkiv is an organic structural component that actualizes certain information and becomes a significant expression of the author’s semantic intentions in analyzed poetic works.

In the offered article it is noted that one of the most important problems of the Ukrainian linguistic stylistics – revealing of features of realization of language units in works of art, in particular and in poetic. A. Krymskyi’s poetry is full of stylistic figures that express the artist’s opinion embodied in verse. These stylistic devices provided a background sound image that brightened the depicted pictures of nature or images from the life of society, portrait descriptions or inner experiences of the lyrical hero. Stylistic and syntactic expanses of A. Krymskyi’s poetry are distinguished by sophistication and diversity. The author resorts to homeothelium, gradation, polysyndeton, parallelism, anaphora, epistrophe. The article considers the stylistic figures realized in the poetic works of Ahatanhel Krymskyi. The expediency of the analysis confirms that the linguistic and poetic practice of this artist has been overlooked by researchers so far. The author of the article concludes that in the structural-compositional and semantic organization of poetic works of the important role is played by means of sound recording (assonance, alliteration, equiphony, metaphony, onomatopoeia), lexical and grammatical techniques units of linguistic and artistic expression (parallelism, anaphora, homeoteleut, gradation, polysyndeton, inversion, chiasm). The characterized pictorial and expressive means rhythmize the poetic system, shade the hidden meanings, harmonize the content of the work in accordance with the author’s intentions. From the above it is concluded that in the structural-compositional and semantic organization of the poetic works of Ahatanhel Krymskyi play an important role stylistic figures, which are based on different levels of language units. Selected and described pictorial and expressive means rhythmize the poetic system, shade the hidden meanings, harmonize the content of the work in accordance with the author’s intentions.

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