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The article refl ects the notion of additional teaching resources on the school subject “Physics” as an implicit characteristic of the subject content of physics. Illustration of the minor nature of learning in the classroom for physics is an example of implicit possibilities of formation of outlook of the pupils in the study of school physics course. On the basis of the key tasks of physics teaching method through the process of building knowledge about the basic methods of physical cognition such as theory and experiment, scientifi c outlook of pupils. With the support of the inclusion of a complex psychological process of the formation of beliefs, attitudes, principles refl ected the fact that in the process of teaching physics in the formation of a scientifi c outlook aff ected by personal subjective attitude to the subject knowledge acquired. Possible ways of implementation of the formation of scientifi c outlook on employment in physics through the use of implicit methods, techniques, forms of learning are shown.

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паллиативная помощь, гериатрия, геронтология, старость, профессиональное образование, мультидисциплинарная помощь.

This book presents and analyzes two important communication marketing tools: creatives and copywriting. The author describes problems associated with creative methods, creative technologies, creative management, naming and slogan development. In addition, the textbook contains analyses of creative methods applied to sample advertisements. The materials contained in this textbook can be used by students of marketing, advertising, management, art and design, as well as by specialists in the advertising sphere.