Based on the research results, it was concluded that the formation of world tourist flows essentially depends on the level of development of the perfume industry within the country and the individualization of the population’s income in this direction.This material also describes the history of the production of perfumes, special attention is paid to the leading centers for the production of raw materials, semi-finished products and finished products. To clarify the results, an analysis of the perfumery industry market was carried out for specific geographic regions, and the balance of forces in the global perfumery and cosmetics industry was determined. A typology of various countries of the world has been created according to the nature of perfumery and cosmetic products.The article’s authors also identified the key players in the global perfumery market, identified individual market segments and trends in their development. It became possible to explain the reasons for the development of world tourism in the growth of the perfume market. The work also proposes a definition of perfume tourism, which at its core takes into account the commodity-money relations that arise during the journey. The experimental part of the study made it possible to determine consumers’ attitudes to perfume tourism and its peculiarities.

The article analyses main stages in the internationalization of innovation activity undertaken by transnational companies and offers a generalization of approaches to its various forms. The analysis of the process of R&D internationalization was carried out based on the roles of subsidiaries in the general structure (network) of TNCs. The study of the evolution of innovation processes was performed in the context of behavioral types and roles of subsidiaries within the TNC networks and the host country environments. The analysis was focused on the main types of local and global linkages in the context of scientific and technical cooperation, with particular attention paid to TNC subsidiaries with a global role in research and development. The findings exposed the impact of TNCs’ internationalization of innovations upon host countries, revealed major tendencies in global knowledge spillovers, and corroborated the significance of linkages between structural units of TNCs and their partners in the host countries.