Having started in mainland China from the late 1990’s, Hallyu or the Hallyu not only disseminates Korean pop culture, but generates economic and cultural profits in many different aspects. At the same time, however, signs of objection to Hallyu are surfacing with the Hallyu spreading across the East Asian region. In this context, this research aims to discuss ways to firmly establish Hallyu by making it more sustainable, as Hallyu has shifted the Korean culture from the periphery to the center of the world culture, and to talk about measures to spur the establishment of a sustainable Hallyu on to advance the cultural industry of Korea. At present, Hallyu in China has factors of strength and opportunity, weakness and threat-strength in that Hallyu’s success has boosted favorability of Korean cultural goods in China and that Korean goods are a harmonious combination of Western and Eastern style, opportunity in that Hallyu has cultural similarities and a solid base of followers, weakness in that prices of Hallyu-related goods are on the rise, ‘killer-content’ is non-existent yet, information about how to spread Hallyu further on the ground is insufficient, threat in that China’s import of Korean cultural goods is falling due to increasingly disapproving attitude of the Chinese people towards Korean cultural goods and widespread counterfeit goods within China. Under these circumstances, making Hallyu more sustainable requires us to build on establishing a governance system, to put more priority on industrial value in our policies for the cultural industry, and to devise strategies to make inroads into the global market by developing novel cultural products of diverse kinds and by nurturing a global media group. Coupled with these efforts, better quality goods by Korean companies and stronger national competitiveness are necessary to properly respond to the Chinese government’s restrictive policies against Hallyu and to maximize the spin-off effect of Hallyu, through various levels of cultural exchange with China.

China is on the crossing point of two modernizations simultaneously, that are on its way to industrial civilization from agricultural civilization, and also the conversion to post-industrial civilization from industrial civilization. Encountering this turning period, therefore, Chinese family business gets lots of challenges and opportunities, and taking its way to survive or to develop. In China, family business is given a great deal of weight on Chinese national economy. Because continuous development and expand of family business takes the same way with economic development of China. Generally, the core characteristics of family owned business are privacy and family management. It means that it has both ownership and management system. In China, except for the few large companies, most of them are owned privately. The portion of private owned family run business is too high to be neglected. This not only improved the total income figure for the China, but it also played a major role in terms of providing more job offers. For the last past 10 years, 90% of new jobs were from family owned firms. Their contribution to the society influenced the nation greatly, became the role model for other firms to benchmark. As for the upcoming challenge for family owned firms, they have to focus on gaining more insight in terms of how they are going to prepare for the future. Current founders of companies should consider more about the new global economic environments since China became a new member of World Trade Organization. It also relates to the matter when founders succeed their business to second generations. Overall, the progress of family owned firms and their succession became China and its people's great interest. However, many experts point out that current management of family business faces some serious problems. Among them, the possibilities of sustainable development of family business are the main issue of research and interest of not only concerned people, but also the researcher about enterprise. Therefore, this paper aims at some practical problems of Chinese family business from Chinese point of view, and also suggests countermeasures about them. And this paper focuses what kind of specific methods is needed to achieve sustainable development especially the development of system about management of family business, establishing conciliatory corporate culture, enhancing the human resources, and finance system, and also the right way to sound development of family business henceforth. The common problems that many Chinese family businesses are facing are following. First, the obscure right of property which is an inevitable consequence of the way of development, second, the lag of the way of the enterprise management behind government enterprises in China and international firms, and the last, the inefficiency about the structure of human resource such as using non-professional personnel which is unique in family business. Chinese family business pursues the sustainable development as a natural, but it cannot get out of the limitation of the closed way of management in fact. Therefore, following methods are needed. The first is the reestablishment of modern social consciousness of members of business, the second is the improvement of staffs’ capabilities, the third is establishing conciliatory corporate culture, the fourth is the close cooperation with an external capital, the fifth is the system reconstruction about efficiency-based management, and the last is the introduction of financial accounting system which is efficient and advanced. These methods seem to helpful means to develop the family business in China. Also these are the conclusions of this research.

Today, as IT technology has developed, a personal device of smart phone which is a combination of cellular phone, PC, and Internet has propagated. The prevalence of the smart phone and rapid growth market of application have a big impact on the circumstance of existing cellular phone market and the preference of the customer. The market of the application along with the popularization of the smart phone turns out into unlimited potential service method to the domestic airlines. Recently, the domestic airlines offer ‘the airline smart phone application service' to customers to provide the aviation information anytime or anywhere. Academically, former researchers has been actively studied for the customer satisfaction, constant use, and word of mouth effect. Yet, the study on the factors of airline's application service quality affect customer satisfaction and intention of reuse has not studied. Thus, this study is significant that the result of the former study on correlation of the service quality and the customer satisfaction has applied to the airline's smart phone application circumstance. The study means to examine an awareness and attitude of the customer practically. The services that airline's smart phone application offered are largely dived into 5 part: contents, e-service quality, and e-service recovery, Airlines Price, Schedule. In this study, the precedent variable which affects on airline's smart phone application service quality is verified, and the effects of customer satisfaction to the intention of reuse is analyzed. These verification and analysis offer practical implications to the domestic airlines, and suggest the marketing strategy to improve the quality of the application service. The result implies to the airline which offers application service needs to pay attention to develop a design. The design ought to be stylish and sensuous to present distinct image of the airline for targeting the main application users who are twenties and thirties. To materialize the latest liable security system, research/development will be necessary. Through the activation of SNS, relationship construction service, along with the development of the smart phone, domestic airlines accommodate the constant relationship between service use and provider. This study is to examine the airline's smart phone application as it appeared as new airline's service channel. It presents the characteristic of the quality of airline's smart phone application and the factors influencing on the customer satisfaction and the intention of reuse. SPSS 18.0 is used for actual analysis, and the summary of the study result is following. First, the services that airline's smart phone application offered are largely dived into 3 part: contents, e-service quality, and e-service recovery. As a result, the satisfaction of the passengers who are using the services is influenced in the order of design of the contents, security of the e-service quality, practicability, compensation of e-service recovery, entertainment of contents, obligation of e-service recovery, and interaction of contents. The result implies to the airline which offers application service needs to pay attention to develop a design. The design ought to be stylish and sensuous to present distinct image of the airline for targeting the main application users who are twenties and thirties. To materialize the latest liable security system, research/development will be necessary. Through the activation of SNS, relationship construction service, along with the development of the smart phone, domestic airlines accommodate the constant relationship between service use and provider. Second, the customer satisfaction on the quality of airline's smart phone application service appears to affect the intention of reuse. Particularly, key point of intention of reuse in airline application is customer's intention to relationship with company.

On the strength of a trend of globalization and efforts by the South Korean government and universities, the number of foreign students enrolled in degree programs in South Korea underwent an explosive rise from 3,963 in 2000 to roughly 60,000 in 2010. Meanwhile, students from China have emerged as the largest foreign consumers of South Korean higher education, accounting for fully 70% of all foreign students in the country. For this study, a questionnaire was given to students in China to determine the factors influencing their selection of a university in South Korea and to analyze the relationship between these factors and their satisfaction with overseas study opportunities in South Korea and actual intention to select a South Korean university. The findings were as follows. First, five areas were identified as potential factors in the selection of South Korea as a destination for foreign studies, namely national recognition, the effects of the Korean Wave, study costs, geographical proximity, and study procedures. Examination of these areas showed economic factors to have the largest influence on the choice of South Korea as an exchange study destination, followed by national recognition and exchange study procedures. Geographical proximity and the Korean Wave were found to have no significant effect. Second, nine areas were isolated for measurement in terms of their influence on Chinese students' selection of a particular South Korean university, namely its student administration system, residence conditions, employment support systems, financial aid systems, exchange placement organizations, exchange study costs, language institute services, university recognition, and university education level. The results showed significant effects for educational level, costs, administration system, placement organizations, recognition, employment support systems, and financial aid systems. Residence conditions and language institute services were found to have no significant effect. Third, satisfaction with South Korean universities was found to have a positive effect on students' intention to select a South Korean university. Higher levels of satisfaction with South Korean universities were found to be associated with high levels of intention to select a South Korean university. The significance and limitations of this paper are as follows:First this paper's result doesn't show all foreign students' peculiarities who study in korea because this research only focuses on chinese students. So the focus of research should be expanded from only chinese students to all foreign students. Second, this research's questionnaire doesn't fully have reliability and validity. The questionnaire used in this research is not the standardized questionnaire for analyzing factors influencing the selection of universities in South korea, but maed by the researcher with other former researchers' questionnaire. Third, the people in this study were students, who didn't select korean university and may sellect korean university in the future. So they could make different choice when they actually go to korean university. So it is hard to say the result of this study is a general tendency. The results suggest that continued success in measures to attract foreign exchange students will require ongoing attention to the reasons that influence exchange students' destination selection and the factors behind their selection of South Korea and its universities, using this as a basis for improvements to exchange student recruitment policies and strategies aimed at stepping up the internationalization and competitiveness of South Korea and its universities in order to continue attracting the rapidly increasingly numbers of Chinese students.

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