15. How-to-analyze webpages

Djonov, Emilia; Knox, John S.

doi:10.1515/9781614511175.171

Cited by 18 publications

(18 citation statements)

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“…One of the challenges in collecting data from a website is that saves of the webpages as html files using a web browser ‘tend not to preserve the way advertisements, images, animations, and page layout were rendered at the time the webpage was saved’ (Djonov and Knox, 2014: 172). Due to the ‘instantly impermanent’ (Perlmutter, 2003) characteristic of webpages, all the homepages and the webpages where the brand story was located were screen-captured and saved as PDF files for analysis.…”

Section: Methodsmentioning

confidence: 99%

“…Emerging in the early 1990s, with the development of the internet, the World Wide Web has proven to be one of the most popular and important social transformations (Djonov and Knox, 2014). Webpages are well known to employ ‘a range of semiotic resources such as written language, speech, image, colour, layout, music, and movement and typically also multi-channel documents (employing visual, aural and increasingly also tactile communication)’ (Djonov and Knox, 2014: 171). Given its multi-semiotic feature, analysis of webpages is unlikely to focus on verbal or written texts only; rather, it is necessary to think of the visual design which is ‘key to organizing meanings on and beyond the page and provide analysts with a coherent “way in” to the data’ (Djonov and Knox, 2014: 171).…”

Section: Multimodal Discourse Analysismentioning

confidence: 99%

“…Webpages are well known to employ ‘a range of semiotic resources such as written language, speech, image, colour, layout, music, and movement and typically also multi-channel documents (employing visual, aural and increasingly also tactile communication)’ (Djonov and Knox, 2014: 171). Given its multi-semiotic feature, analysis of webpages is unlikely to focus on verbal or written texts only; rather, it is necessary to think of the visual design which is ‘key to organizing meanings on and beyond the page and provide analysts with a coherent “way in” to the data’ (Djonov and Knox, 2014: 171). Hence, multimodal discourse analysis is adopted in this study to investigate not only the written texts, but also the visual data, such as photos and colour use, on the webpages of the top five franchised English buxibans in Taiwan to explore what their self-presentation projects in the socio-cultural, shadow education and larger education discourses.…”

Section: Multimodal Discourse Analysismentioning

confidence: 99%

“…Hence, in this paper, I intend to examine the self-presentation of the top five leading Taiwanese franchised English buxibans on their website through looking into the homepage and the brand story webpage to shed light on their impact in the discourses of ELT in Taiwan, shadow education and the larger educational system. One of the three semantic functions of a website homepage is ‘to establish the identity and mission of the website and the institution/s it represents’ (Djonov and Knox, 2014: 174). Hence, not only the brand story but also the homepage of the buxiban website could reveal how these buxibans identify themselves.…”

Section: Introductionmentioning

confidence: 99%

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An examination of the self-presentation of the top five franchised English buxibans in Taiwan

Chang

2019

Research in Comparative and International Education

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This study aims to uncover the connection of shadow education with other discourses in society through exploring the self-presentation of the top five leading franchised English buxibans in Taiwan by adopting a multimodal discourse analysis to examine their homepage and brand story webpage. The findings suggest that these top five leading franchised English buxibans present themselves as ‘a trustworthy, reliable, professional and caring edu-business’, ‘an expert in English language teaching’, ‘a bridge to the world’ and ‘an independent system growing out of mainstream education’. The multiple self-presentations reveal shadow education does not operate in isolation, but acts like an assemblage in which several discourses are entangled and interact with each other to make sense of it. The findings reflect the implicit socio-cultural values or beliefs, show its connection with other discourses in the society and further suggest research on shadow education should be rooted in the local discourse.

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Section: Methodsmentioning

confidence: 99%

Section: Multimodal Discourse Analysismentioning

confidence: 99%

Section: Multimodal Discourse Analysismentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

An examination of the self-presentation of the top five franchised English buxibans in Taiwan

Chang

2019

Research in Comparative and International Education

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“…That online newspaper articles are specifi c multimodal artefacts incorporating a wealth of semiotic resources is nothing new, as research literature has shown (Knox 2007(Knox , 2009Bednarek/Caple 2012Djonov/ Knox 2014). For example, Caple argues that research in news was almost exclusively focused on verbiage, but a growing interest in visual communication has changed this tendency.…”

Section: Background Methods and Research Questionsmentioning

confidence: 99%

"The Semantics of Migration". Translation as Transduction: Remaking Meanings Across Modes

Sindoni

2017

HJLCB

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This paper adopts a multimodal critical discourse analysis (MCDA) approach to analyse how meanings are produced and circulated in British major corporate digital media outlets via the multimodal notion of transduction (Kress 1997;Mavers 2011;Newfi eld 2014). Transduction is a form of translation from one semiotic system to another one, for example from verbal language to images and vice versa. However, transductions cannot be interpreted as mere transferrals from one resource to another one, and are here interpreted as multiplying meanings (Lemke 2002). As a case study, this paper will select some online columns from the Telegraph and the Guardian, drawing from a monitor corpus that is under construction to date and that includes multimodal data from the British digital press reporting on the "European migrant crisis" in 2015. The columns selected for this study deal with how people on the move are and/ or should be labelled (e.g. Migrants? Refugees? Asylum seekers? Potential terrorists? See Baker et al. 2008). The columns will be commented qualitatively from a multimodal critical discourse framework of analysis, with the goal of shedding light on how pictorial materials (e.g. pictures and diagrams) can amplify, reduce or even contradict what is argued in the verbal text. In the conclusive remarks, some refl ections will be presented with a view to possible future lines of research.

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Imagining machine vision: Four visual registers from the Chinese AI industry

de Seta,

Shchetvina

2023

AI & Soc

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Machine vision is one of the main applications of artificial intelligence. In China, the machine vision industry makes up more than a third of the national AI market, and technologies like face recognition, object tracking and automated driving play a central role in surveillance systems and social governance projects relying on the large-scale collection and processing of sensor data. Like other novel articulations of technology and society, machine vision is defined, developed and explained by different actors through the work of imagination. In this article, we draw on the concept of sociotechnical imaginaries to understand how Chinese companies represent machine vision. Through a qualitative multimodal analysis of the corporate websites of leading industry players, we identify a cohesive sociotechnical imaginary of machine vision, and explain how four distinct visual registers contribute to its articulation. These four registers, which we call computational abstraction, human–machine coordination, smooth everyday, and dashboard realism, allow Chinese tech companies to articulate their global ambitions and competitiveness through narrow and opaque representations of machine vision technologies.

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15. How-to-analyze webpages

Cited by 18 publications

References 0 publications

An examination of the self-presentation of the top five franchised English buxibans in Taiwan

An examination of the self-presentation of the top five franchised English buxibans in Taiwan

"The Semantics of Migration". Translation as Transduction: Remaking Meanings Across Modes

Imagining machine vision: Four visual registers from the Chinese AI industry

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