Untitled

Abstract

The aim of the study was to analyse the evolution of the financial solvency and viability of the fitness sector during the economic crisis and the tax change in Spain. An analysis of the operating reports of sport centre companies that operated in the Spanish fitness sector from 2004 to 2013 was analysed in function of the size of the company, observing the possible economic crisis repercussions, the increase of VAT or the polarization of the sector. More uniform tendencies were found in micro and small companies during the period time studied, showing a general increment in the financial problems at medium term. Meanwhile, the big companies show much more variability, showing how the surrounding problems affect in different ways both small and big companies in the fitness sector.

Comportamento de empresários e consumidores de academias de ginástica na adaptação de atividades físicas durante a pandemia de COVID-19

“…Dessa maneira, foi preciso que as MPE's do setor se reinventassem e agregassem valor na decisão do consumidor. E as novas tecnologias têm contribuído para atender as necessidades dos clientes, o que permite tais empresas inovarem, atuarem em novos modelos de negócios e atingirem maiores amplitudes (Araújo Júnior et al, 2020;Carvalho et al, 2020;Raiol, 2020;Rodríguez-Cañamero et al, 2018). Bodlaj e Cater (2019) ressaltam que tanto a incerteza no mercado quanto a tecnológica aumentam a importância percebida da inovação, mas apenas a incerteza do mercado afeta diretamente as empresas de pequeno porte.…”