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Guptill, Amy; Wilkins, Jennifer L.

doi:10.1023/a:1015024827047

Cited by 111 publications

(24 citation statements)

References 13 publications

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“…The demand and marketing of local food is expanding beyond farmers' markets and community supported agriculture to community organizations, large and small grocers, cooperatives, and supermarkets (Blake, Mellor, & Crane, 2010;Borst, 2008;Dunne, Chambers, Giombolini, & Schlegel, 2010;Guptill & Wilkins, 2002;Morris & Buller, 2003). As Feagan (2007) has noted, community is an important component of local food systems because food is intertwined with community.…”

Section: According To the United States Department Of Agriculture (Usmentioning

confidence: 99%

From turf to table: Grass seed to edible grains in the Willamette Valley

Giombolini

Chambers

Bowersox

et al. 2011

JAFSCD

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Western Oregon's Willamette Valley has a rich history of agricultural production and, like an increasing number of regions globally, a growing local food movement. Recent declines in grass seed markets and an increased consumer interest in local grains have raised the possibility of a transition from grass seed land to edible grain production for local markets. We used geographic information systems (GIS) to determine if the Willamette Valley population's dietary grain needs could be met if current grass seed land were converted to production of soft white winter wheat. In order to explore transitional obstacles and opportunities, we conducted interviews with local farmers, a wholesaler, an agriculture extension worker, and seed developers. The GIS analysis indicated that such a transition could exceed the recommended grain needs of the region's 2008 population. The interviews revealed technical and cultural aspects of transitioning from grass seed production to wheat and other edible crops, identifying insufficient infrastructure (storage, processing, distribution, and market outlets) as the primary barrier to producing for local markets. This combination of GIS analysis (predictive of the food-producing capacity of a region) with in-depth contextual information and practical insights from farmers' voices provides a robust model for planners seeking to analyze and address local food system challenges and possibilities. Our research, while focusing on the Willamette Valley's transition toward a more locally based food system, explores the potential steps for any region looking to transition from nonedible to edible crop production for local consumption.

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Section: According To the United States Department Of Agriculture (Usmentioning

confidence: 99%

From turf to table: Grass seed to edible grains in the Willamette Valley

Giombolini

Chambers

Bowersox

et al. 2011

JAFSCD

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“…Consumers now demand food that comes from a source other than industrialized processing plants (Henseleit, Kubitzki, and Teuber 2007). Additionally, research has suggested that consumers purchasing food produced in their local areas experience a wide variety of benefits (Guptill and Wilkins 2002) related to health and the environment.…”

Section: Introductionmentioning

confidence: 99%

Italian and U.S. Consumers of Local Foods: An Exploratory Assessment of Invariance

Campbell¹,

Martinelli²,

Fairhurst³

2015

Journal of International Consumer Marketing

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The exploratory study reviews locally produced foods and sustainable retailing via\ud grocery outlets across two distinct consumer groups, Italian and U.S. consumers. Survey\ud methodology and structural equation modeling were used to test for measurement and structural\ud invariance across the groups. Results suggested that groups varied across measures of perceived\ud consumer effectiveness and purchase intentions; and constructs of subjective norms, perceived\ud consumer effectiveness, connectedness, and purchase intentions reflected factor mean differences\ud across groups. Tests of structural paths were found to be partially invariant. Implications to retail\ud grocers who source sustainable products are provided, as well as future research directions for\ud academics

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“…One area which has received increased attention is the rise of the local foods movement. The local foods movement is the result of several public concerns related to the agricultural sector, including environmental issues stemming from the geographic dimensions of food distribution, community food security, perceptions of large agricultural corporations, a better under-standing of the origin of food, and support for local farmers (Guptill & Wilkins, 2002). In recent years, the movement has been the focus of bestselling books, newspaper and magazine articles, television news stories, and federal law and regulations .…”

Section: Introduction and Literature Reviewmentioning

confidence: 99%