Consumer Preference for Locally Grown Produce: An Analysis of Willingness-to-Pay and Geographic Scale

Oregon producer and consumer engagement in regional food networks: Motivations and future opportunities

“…Studies in various states of the willingness to pay for different types of locally labelled products shows 9 percent to 50 percent price premiums depending on perishability, base price, and attitudes toward local foods (Burnett, Kuethe, & Price, 2011;Martinez et al, 2010, Figure 9). One study of willingness to pay concluded that consumer demand for local food is independent of typical attributes of local foods, such as freshness (Darby, Batte, Ernst, & Roe, 2008).…”

Consumer Characteristics and Willingness to Pay for Locally Produced Product: A Case Study of Rib-eye Steaks in the Northern Great Plains

“…Moreover, even consumers who demonstrated a preference for locally produced products did not necessarily demonstrate a higher WTP for locally produced beef (Empacher, Gotz, & Schultz, 2002;Ziehl et al, 2005). Oftentimes various factors, such as the geographic location selected for study or consumers' definition of "local," can create varying results in consumers' WTP (Burnett, Kuethe, & Price, 2011).…”

Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers’ Markets and Competing Retailers at the Local Scale

“…In addition to the local premium, Moser et al (2011) and Burnett et al (2011) both address several other "credence attributes" that affect a consumer's willingness to pay a higher price. These may be positive or negative in the mind of the consumer, and include production methods such as integrated pest management, genetic modification, the use of chemicals, and a host of other environmental and social concerns.…”

“…Numerous studies address the idea of a "local food price premium," with farmers' markets as one of the chief beneficiaries of that premium (Adams & Adams, 2011;Adams & Salois, 2010;Burnett, Kuethe, & Price, 2011;Carpio & Isengildina-Massa, 2009;Lyon, Collie, Kvarnbrink, & Colquhoun, 2009;Toler, Briggeman, Lusk, & Adams, 2009). Some time near the turn of the century, consumer preference for "local" began increasing significantly (Adams & Salois, 2010), and as demand for local products increased, so did the local price premium.…”