A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process

Borza, Sorin; Borza, Iunia Cristin

doi:10.1016/s2212-5671(14)00797-7

Cited by 5 publications

(6 citation statements)

References 6 publications

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“…The sub-themes of ideas and customer ideas can be examined under the idea generation step in the new product development process. As it is known, the first step of the new product development process starts with the idea generation (Verhage, Waalewijn and van Weele , 1981;Booz et al, 1982;Owens, 2004;Kohn, 2005;Amue & Adiele, 2012;I. Borza & C. Borza, 2014;Claessens, 2015).…”

Section: Discussionmentioning

confidence: 99%

“…This result can be examined under the concept development and testing step in the new product development process. When the relevant literature is examined, it is seen that concept development and testing step is taken into consideration before developing a new product (Handfield et al, 1990;Owens, 2004;Amue & Adiele, 2012;I. Borza & C. Borza, 2014) Journal of Tourism and Gastronomy Studies 7/4 (2019), 2993-3013…”

Section: Discussionmentioning

confidence: 99%

“…The sub-theme of analysis can be examined under the business analysis step in the new product development process. In the literature, business analysis is one of the new product development steps (Owens, 2004;Amue & Adiele, 2012;I. Borza & C. Borza, 2014).…”

mentioning

confidence: 99%

“…The product development department and professional support, as a result of interviews with managers, is an important step in the new product development process in hotels. This step can be examined under the product development step in the literatüre (Owens, 2004;Amue & Adiele, 2012;I. Borza & C. Borza, 2014).…”

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confidence: 99%

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Innovation and New Product Development: Delving into Food and Beverage Managers Perspectives

Uygur¹,

Öğretmenoğlu²,

Çalişkan³

2019

jotags

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In order to survive in a competitive environment and make sustainable profits, hotel businesses must be different for competitive advantage and innovation. When the literature on innovation in hotel establishments is examined, it is seen that the studies reflecting the views of food and beverage managers are insufficient. The aim of this study is to reveal the perspectives of food and beverage managers about innovation and new product development processes in 4 and 5 star hotels in Antalya. For this purpose, semi-structured interview form was applied to hotel managers and the data were analyzed with qualitative analysis program. As a result of the analysis, two important themes emerged in 14 subthemes. The first is the experience of food and beverage managers' in process of new product development. The second theme is the innovative features of their hotels as perceived by food and beverage managers'.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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Innovation and New Product Development: Delving into Food and Beverage Managers Perspectives

Uygur¹,

Öğretmenoğlu²,

Çalişkan³

2019

jotags

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“…Analisis SWOT yang fokus pada strategi pemasaran ditemukan pada komoditi nonagribisnis yakni User Centred Process (Ioan & Cristin, 2014); valuta asing (Shariatmadari, Homayoun, & Hedayat, 2013). Penelitian tersebut dilakukan pada perusahaan besar.…”

Section: Pendahuluanunclassified

Analisis Swot Untuk Pengembangan Strategi Pemasaran Produk Olahan Apel Di Malang Raya

2017

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This study aimed to carry out a SWOT analysis and formulate marketing strategies of processed apple products. Primary data were obtained from producers and consumers. Producers were selected purposively, while consumers were selected by accidental sampling when they bought the product at souvenirs shops of Malang. SWOT analysis was used to analyze the data taken from both producers and consumers, as well as to formulate marketing strategies. The results showed that in general the products of apple chips, porridge and cider have the strength on products, especially in terms of taste. Meanwhile, the weaknesses are less durable products, however, consumers also do not want any preservatives added. Moreover, the opportunities are the high interest of consumers, many souvenir shops and bank credit offered. On the other side, the threats consists of unhealthy business competition and weakness of consumer purchasing power even though they are interested in the products. Based on the results of the SWOT analysis, marketing strategies recommended to the products of apple chips and apple porridge is aggressive strategy, because they are in the first quadrant of SWOT diagram. Apple cider, however, is recommended to run a defensive strategy, because this product is located in quadrant III of the same diagram. Related promotions, various media information such as local television and internet should be used optimally to promote the products. Consumers should receive the correct and fare information, so that producers must conduct a responsible business ethics.

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A fuzzy optimization method to select marketing strategies for new products based on similar cases

Zhang

Guan

2017

IFS

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A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process

Cited by 5 publications

References 6 publications

Innovation and New Product Development: Delving into Food and Beverage Managers Perspectives

Innovation and New Product Development: Delving into Food and Beverage Managers Perspectives

Analisis Swot Untuk Pengembangan Strategi Pemasaran Produk Olahan Apel Di Malang Raya

A fuzzy optimization method to select marketing strategies for new products based on similar cases

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