Excited-state chemistry is usually ascribed to photo-induced processes, such as fluorescence, phosphorescence, and photochemistry, or to bio-and chemiluminescence, in which light emission is originated by a chemical reaction. A third class of excited-state chemistry, however, is possible that promotes photochemical phenomena by chemienergizing certain chemical groups without light -chemiexcitation. By studying Dewar dioxetane, which can be viewed as the combination of 1,2-dioxetane and 1,3-butadiene, we show here how the isomerization * To whom correspondence should be addressed † Uppsala ‡ València ¶ UC 3 1 channel that characterizes the photo-induced chemistry of 1,3-butadiene can be reached at a later stage after the thermal decomposition of the dioxetane moiety. Multi-reference multiconfigurational quantum chemistry methods and accurate reaction-path computational strategies were used to determine the reaction coordinate that first decomposes the dioxetane, next transfers non-adiabatically the state from the ground to the excited state, and finally brings the system into the photochemical channel of the 1,3-butadiene group. With the present study, we open a new area of research within computational photochemistry to study chemically-induced excited-state chemistry that is difficult to tackle experimentally due to the short-lived character of the species involved in the process. The findings shall be of relevance to unveil "dark" photochemistry mechanisms which might operate in biological systems in conditions of lack of light to allow reactions that are typical of photo-induced phenomena.