A Conceptual Framework for Destination Branding in Jawa Timur, Indonesia

Riyanto, Darwin Yuwono; Riqqoh, Abdullah Khoir; Fianto, Achmad Yanu Alif

doi:10.36456/majeko.vol24.no2.a2061

Cited by 4 publications

(2 citation statements)

References 0 publications

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“…Oleh karena itu, inisiatif yang lebih baik untuk pengembangan daerah telah mulai dilakukan untuk mengejar pertumbuhan wisatawan . Pembangunan kepariwisataan yang melandasi pembangunan daerah dengan perencanaan yang komprehensif dan pengelolaan yang profesional secara berkelanjutan dengan mengedepankan peran serta masyarakat dalam penyelenggaraan kegiatan kepariwisataan tentunya dapat memberikan kontribusi yang besar (Riyanto, et al, 2019). Di sisi lain, pengaruh pengembangan pariwisata sebagai landasan pembangunan daerah juga mampu menghimpun dana yang dapat bermanfaat untuk menjaga, memelihara serta memajukan budaya dan nilai-nilai kearifan lokal serta mampu meningkatkan kesejahteraan.…”

Section: Hasil Dan Pembahasanunclassified

Strategi pengembangan kawasan wisata green bay beach di kabupaten Banyuwangi Jawa Timur

Fianto¹,

Daniswara²

2022

Tekmulogi J. Pengabdi. Masy.

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One of the strategies to be able to help the tourism industry players, especially marine tourism which is the main potential of the Indonesian tourism industry, is more emphasized on the ability to identify various development possibilities. Therefore, this community service activity is carried out by implementing a series of processes starting from identifying threats and opportunities from the external side as well as weaknesses and strengths on the internal side to the elaboration of community-based tourism development. The series of processes include observation and problem identification, analysis and formulation of tourism development strategies. This community service activity was carried out in the Green Bay Beach Tourism area in Banyuwangi Regency, East Java. This method of implementing community activities is focused on formulating a tourism development strategy based on a Strength, Weakness, Opportunity and Threat (SWOT) analysis. This community service activity resulted in several recommendations for tourism development in the Green Bay Beach Tourism area. The results of the strategy formulation from this activity can be continued in a more holistic community service activity scheme in order to provide insight and knowledge regarding the development of tourism area strategies.

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Section: Hasil Dan Pembahasanunclassified

Strategi pengembangan kawasan wisata green bay beach di kabupaten Banyuwangi Jawa Timur

Fianto¹,

Daniswara²

2022

Tekmulogi J. Pengabdi. Masy.

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“…Dampak dengan adanya obyek wisata ini memiliki efek positif dan negatif. Dampak positifnya dapat meningkatkan penerimaan pajak kota, meningkatkan pendapatan masyarakat sekitar tempat wisata (Riyanto et al, 2019;Santoso, Shinta dan Fianto, 2019b;Santoso dan Fianto, 2020), mengeksplorasi keindahan alam (Fianto, 2018), dan wisata baru sekitar paralayang juga membantu kota Batu dalam pariwisatanya serta membantu perekonomian masyarakat setempat dalam memperoleh keuntungan (Erstiawan, 2020). Namun juga terdapat dampak negatif di antara pengunjung dan termasuk rasa kelas sosial yang lebih besar (Riyanto et al, 2019)…”

Section: Pendahuluanunclassified

Strategi Pengembangan Wisata Paralayang Di Kota Batu

Fianto¹,

Erstiawan²,

Santoso³

2021

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While promotion strategies such as emphasizing natural attractions, the arts, and culture may be used to sell their tourist goods, their commodities in the shape of natural attractions, the arts, and culture are good, and the entire spectrum of tourist options is available.. The purpose of this study is to identify the characteristics of tourist-friendly natural sites and to investigate potential marketing applications for this target group using various promotional strategies. This study used a qualitative methodology with a case study approach, focusing on natural attraction marketing strategies. Domain analysis was used to analyse the data. The approach verifies the data's validity by using a variety of data verification methods, one of which is triangulation and data verification on the interview and documentation. To create a successful marketing plan, they needed to gather all they could about the topic. Tourism Marketing Model: A promotion strategy to draw people in. Arts and culture visits as well as nature tourism may all be part of an extended vacation. An aggressive technique called the Promotion Mix helps boost domestic and international visits.

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Strategy for Improving Ecotourism Branding Through Mangrove Batik in Blimbing Malang

Santoso,

Riyanto,

Fianto

2024

JLM

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This community service activity aims to help ecotourism business actors to increase visits through destination branding strategies. The problem faced by ecotourism business players is that business income has barely developed, especially after the pandemic. One of the Micro, Small and Medium Enterprise sectors affected is hand-written batik. This assistance and training was provided to the Malang Mangrove Batik MSME Group, which consists of 40 members of Batik entrepreneurs throughout Malang City Regency. The lack of visitors and purchasing power which is still only starting to increase after the pandemic also has an impact on the income of MSMEs. Apart from that, several problems with mangrove tourism are caused by not optimal social media branding, lack of cooperation from local communities for branding, lack of information on tourist destinations in mass media, lack of massive campaigns on social media, lack of understanding of the potential and uniqueness of mangrove tourism, etc. have a mangrove tourism promotion strategy plan. This activity seeks to restore income for MSMEs through a destination branding strategy for mangrove batik ecotourism. One of the efforts made is branding mangrove batik. This activity includes 5 stages starting from market analysis, brand identity, brand launch and introduction, brand implementation, and monitoring/evaluation. The results of branding activities show a significant increase in awareness of mangrove batik both in terms of brand, engagement and market segmentation.

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A Conceptual Framework for Destination Branding in Jawa Timur, Indonesia

Cited by 4 publications

References 0 publications

Strategi pengembangan kawasan wisata green bay beach di kabupaten Banyuwangi Jawa Timur

Strategi pengembangan kawasan wisata green bay beach di kabupaten Banyuwangi Jawa Timur

Strategi Pengembangan Wisata Paralayang Di Kota Batu

Strategy for Improving Ecotourism Branding Through Mangrove Batik in Blimbing Malang

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