Penelitian ini bertujuan untuk mengkaji strategi analisis strength, weakness, opportunity & threat sebagai dasar untuk mengembangkan wisata ekowisata Clungup Mangrove Conservation Malang. Jenis penelitian yang digunakan untuk melakukan penelitian analitik strategis SWOT dalam pengembangan transformasi ekowisata Clotup malang adalah deskriptif dan kualitatif. Alasan saya memilih uraian topik tersebut adalah karena saya ingin mengetahui cerita-cerita tentang Ekowisata Konversi Klungup Malang. Kemudian mengumpulkan, menafsirkan, dan menganalisis fakta-fakta aktual yang diperoleh dalam bentuk penjelasan. Keyword: Pengembangan Strategi, Ekowisata, Clungup Mangrove Conservation Malang.

Customer relationship management (CRM) helps firms adjust goods and services to customer needs. This article attempts to analyze narratively how a company's ability to maintain customer loyalty affects its financial health. Businesses must cultivate client loyalty and retention. Customer service may distinguish a company's offerings, keep consumers delighted, and improve sales and profits. Companies with loyal, satisfied customers do well. Loyal clients are inclined to speak positively about the firm and may try to recruit new customers. Customer satisfaction helps both the organization and the consumers. Businesses provide additional incentives and prizes for recurrent purchases to maintain consumer loyalty and reliability. This article finds that CRM is one of the most significant business tools since it helps companies better understand their customers and establish effective CRM systems. A customer-driven company strategy may be a response to mass advertising. Businesses respond to each customer's needs and preferences. CRM is the practice of a company actively pursuing customer relationships. Existing customers must be kept. CRM aims to enhance profitability and sales while also increasing a company's reputation with customers. Customer and corporate advantages will be explored. Repeat consumers are more likely to get long-term relationship advantages. Customers who like an organization's goods and services spend a lot of money on them.

AbstrakPenelitian ini dilakukan untuk memperoleh temuan tentang pentingnya fungsi, ukuran, dan bentuk  jendela kemasan, serta model lipatan kemasan dalam mempengaruhi perilaku pembelian. Obyek penelitian yang digunakan adalah kemasan J.Pops baby dan kemasan Holland Bakery. Pemilihan obyek penelitian ini karena representatif terhadap desain kemasan yang merupakan inti dalam keilmuan desain produk kemasan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui survey. Sedangkan teknik analisisnya menggunakan teknik analisis data Regresi Linear. Responden yang menjadi rujukan, berdomisili di Sidoarjo dan Surabaya dengan jumlah 106 konsumen. Hasil penelitian ini membuktikan bahwa fungsi jendela kemasan memiliki pengaruh secara positif dan signifikan terhadap perilaku pembelian. Sedangkan ukuran jendela kemasan, bentuk jendela kemasan, dan model lipatan kemasan tidak memiliki pengaruh terhadap perilaku pembelian. Temuan ini memberikan masukan kepada desainer yang bergerak di bidang kreatif kemasan untuk lebih memfokuskan pada fungsi jendela kemasan dari pada bentuk dan ukuran jendela kemasan, serta bentuk lipatan kemasan.  Kata Kunci: Jendela kemasan, Model lipatan, Perilaku pembelian AbstractThis research was conducted to identify the importance of the function, size, and shape of the picture window and Packaging Folding Model that influencing buying behavior. Object of this research are J.Pops packaging and baby Holland Bakery packaging. This research uses a quantitative approach to data collection through surveys and data analysis using linear regression techniques. This research was conducted by 106 consumers domiciled in Sidoarjo and Surabaya. This research proves that only the window function packaging that has a positive and significant influence to the buying behavior. While the size of the packaging window, window shapes packaging and packaging folds models do not have an influence to the purchasing behavior. It advise designer who engaged in the field of creative packaging to focus more on function rather than shape and size of the windows packaging packaging folded models.  Keywords: Window Packaging, Folding Model, Buying behavior

One of the facilities that are needed in the world of lectures is a bag, because the bag is used by students to store goods or to carry equipment and student needs. various types and models of bags on the market that can be an option for students. But the bag model that is most popular with students is the backpack model. Because the backpack model college backpack can store all the needs and equipment for college. For college study program design students who have to be brought in very many and varied, including drawing books, drawing paper (A3) drawing tools, stationery, laptops, lecture books. So it is not uncommon for students to carry 2 bags namely college bags and picture pipe bags. This causes inefficiency for students in carrying bags. Therefore arises the idea of the writer to design an efficient college bag design for design students at Stikom Surabaya. So the concept of this design is to streamline the college bag that can carry all the equipment and lecture needs for design study students.

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.