A construção do mercado editorial eletrônico no Brasil por meio de práticas de marketing

Medeiros, Juliana; Vieira, Francisco Giovanni David; Nogami, Vitor Koki da Costa

doi:10.1590/s1678-69712014000100007

Cited by 6 publications

(7 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In any case, its controversial history will no longer be relevant from that moment on. While this is not happening, we realize in this research that the insertion of Uber into the market was marked by uncertainties and controversies (Latour, 2012) and destabilization (Medeiros et al, 2014) of the urban mobility market.…”

Section: Introductionmentioning

confidence: 82%

“…Several studies have been conducted on the market building, stabilization, and heterogeneity. For example, Medeiros et al (2014) show that the publishing market has long been stabilized (with bookstores, publishers, authors, transportation, printers, etc. ); however, the internet changed business relationships that destabilized and, subsequently, stabilized the market (now with websites, tablets, e-readers, publishers, ebooks, etc.).…”

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

“…For Medeiros et al (2014), and Leme and Rezende (2018), market construction involves the notion of framing and overflow, concepts based on Callon (1998). Framing "encompasses the process of calculated practices, such as rules, regulations, agreements, contracts, transactions, among others […]" (Medeiros et al, 2014, p. 157).…”

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

See 2 more Smart Citations

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Vieira

Paiva

Alcântara

et al. 2020

RAM, Rev. Adm. Mackenzie

View full text Add to dashboard Cite

Purpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a “fact”, accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized.

show abstract

Section: Introductionmentioning

confidence: 82%

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

Section: Contributions To the Study Of Disruptive Innovations: Contromentioning

confidence: 99%

See 1 more Smart Citation

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Vieira

Paiva

Alcântara

et al. 2020

RAM, Rev. Adm. Mackenzie

View full text Add to dashboard Cite

show abstract

“…The contribution consists of the better understanding of the market and consumer's lifestyle, to overcome environmental constraints and to provide Concept of innovation in low-income market well-being, and to insert innovation elements in this market context (Viswanathan, Sridharan, Gau, & Ritchie, 2009). Therefore, our analysis focuses on the consumer and all the elements of the environment that shape the market (Medeiros, Vieira, & Nogami, 2014).…”

Section: Introductionmentioning

confidence: 99%

Concept of innovation in low-income market

Nogami

Vieira

Veloso

2018

RBGN

View full text Add to dashboard Cite

Purpose -Investigate the concept and the adoption of innovation in the low-income market.Design/methodology/approach -Four different studies were conducted. First, a Delphi study with 126 Marketing and Innovation professors from graduate programs. Second, interviews with 13 professionals, technical assistance professionals and retail managers. Third, two focus groups with low-income consumers. Fourth, survey with 390 respondents.Findings -The results indicate that innovations in the low-income markets are mainly characterized by adaptations and adjustments in products, with emphasis on incremental innovations, not radical. In addition, the adoption of innovation in this context is characterized as late, not initial.Originality/value -In terms of theoretical contributions, the present study reveals how the concept of innovation is built in the low-income market. From a perspective collectively constructed with information from different market agents (industry, retail and consumers), research findings become robust to understanding a phenomenon. Moreover, in addition to different market agents, different methods of data collection and analysis were also used, further enriching the results. This collective contribution, based theoretically on a literature of social construction, interviewing different market agents and using different methodological approaches, synergistically potentiated the development of this paper.Keywords -Low-income market; incremental innovation; bottom of the pyramid; innovation adoption; home appliances 128 Rev. Bras. Gest. Neg. São Paulo

show abstract

“…Segundo Medeiros et al (2014), no contexto atual, a Internet trouxe mudanças nas relações de comércio que envolvem produtos musicais, produtos da indústria cinematográfica e, no momento, estas mudanças também atingem os produtos do mercado editorial, pois se a venda de livros impressos em plataformas virtuais já havia desestabilizado o mercado num momento anterior, os livros digitais agora são responsáveis por mais um conjunto de mudanças que torna incerto o futuro dessa parcela do mercado. Dessa forma, questiona--se: quais as perspectivas que o mercado editorial possui acerca do futuro dos livros digitais?…”

Section: Introductionunclassified

O Mercado De Livros Digitais Na Era Da Informação: Perspectivas Editoriais

Ferreira

Silva

2018

HOLOS

View full text Add to dashboard Cite

RESUMOO seguinte trabalho tem o objetivo estudar os livros digitais e seu processo de consolidação no mercado, no contexto da Era da Informação, e investigar a validade dos novos hábitos de leitura que vem se destacando no mercado editorial, que cada vez mais apresenta alternativas mais específicas de formatos para o seu produto: o livro. Além da revisão bibliográfica, foi realizada uma pesquisa de campo com doze editoras de todo o território nacional, no período de julho a setembro de 2017. Um questionário foi elaborado para constituir a pesquisa que se caracteriza do tipo qualitativa com uso de dados quantitativos. Os dados coletados foram analisados de forma a relacionar o contexto da Era da Informação com os livros digitais. A partir da análise, constatou--se que, apesar das dificuldades, a maior parte das editoras esforça--se para aumentar a quantidade de livros que são oferecidos no formato digital.PALAVRAS--CHAVE: livros digitais, mercado editorial, Era da Informação. THE DIGITAL BOOK MARKET IN THE INFORMATION AGE: EDITORIAL PERSPECTIVES ABSTRACTThe objective of this work is to study digital books and their process of consolidation in the market, in the context of the Information Age, and to investigate the validity of the new reading habits that have been highlighting in the publishing market, which increasingly presents more specific alternatives of formats for your product: the book. In addition to the bibliographic review, a field survey was carried out with twelve publishers from all over the country, from July to September, 2017. A questionnaire was developed to constitute qualitative research using quantitative data. The data collected were analyzed in order to relate the context of the Information Age and digital books. From the analysis, it was found that, despite the difficulties, most publishers it strives to increase the amount of books offered in the digital format.

show abstract

A construção do mercado editorial eletrônico no Brasil por meio de práticas de marketing

Cited by 6 publications

References 17 publications

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Opening Black Boxes of Disruptive Innovations: Controversies Involving Uber in Belo Horizonte

Concept of innovation in low-income market

O Mercado De Livros Digitais Na Era Da Informação: Perspectivas Editoriais

Contact Info

Product

Resources

About