2015
DOI: 10.4236/ojapps.2015.510061
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A Content Analysis of Hospitality Reports from the Center of Hospitality Research in Cornell University: 2001-2014

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Cited by 7 publications
(2 citation statements)
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“…In the theme of hospitality marketing, marketing management, marketing environment and marketing function have become the research perspective for marketing in hospitality. Specifically, scholars divided hospitality marketing into e-marketing, consumer/traveler behavior, planning, festivals/events/exhibitions, website management/social media/technology adoption and finance/economic/law/accounting (Bowen and Sparks, 1998; Yoo et al , 2011; Line and Runyan, 2012; Nunkoo et al , 2013; Wang, 2015; Aksoy et al , 2022). Hospitality management is also a vital theme.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In the theme of hospitality marketing, marketing management, marketing environment and marketing function have become the research perspective for marketing in hospitality. Specifically, scholars divided hospitality marketing into e-marketing, consumer/traveler behavior, planning, festivals/events/exhibitions, website management/social media/technology adoption and finance/economic/law/accounting (Bowen and Sparks, 1998; Yoo et al , 2011; Line and Runyan, 2012; Nunkoo et al , 2013; Wang, 2015; Aksoy et al , 2022). Hospitality management is also a vital theme.…”
Section: Literature Reviewmentioning
confidence: 99%
“…A sample of research articles published between the period of 2000-2015 in the leadingtravel,tourismandhospitalityjournalswereexamined.Thesejournals(see Table1)wereselectedsincetheyrankamongthetop-tierscientificjournalsinthe tourism, hospitality and travel field, with high impact factors and citation levels (Gürsoy&Sandstrom,2014).Asimplecontentanalysiswascarriedouttocompare thepercentageofthepublishedarticlesreportingsignificantfindings(i.e.,rejectionof thenullhypothesis)tothepercentageofthepublishedarticlesreportinginsignificant findings(i.e.,supportforthenullhypothesis).Weusedthesimplesearchterm"null hypothesis" on articles available in databases (Scopus, Emerald, journal sites) and languagerestrictionwasapplied.OurfocuswasonarticleswritteninEnglishonly. All full-text articles containing the term "null hypothesis" were retrieved and this searchproducedatotalof303articles.Thentwoauthorscheckedthemtoidentify thetypeofdataanalysisprocedureappliedfortestingthenullhypothesis.Retrieved articleswerecheckedforthespecifictestsrelatingtohypothesistesting,namelyt-test, Anova,correlationanalysis,MultipleRegression,structuralequationmodelling,as theyarethemostcommonlyuseddataanalysisprocedureforhypothesistesting (Wang, 2015).Itwasobservedthatsomeresearcherstendtoprefertheuseofderivativesof t-testsuchas"independentsamplet-test"or"Students't-test".159articlestesting nullhypothesisbasedonmeandifferencestestsorrelationshiptestswereretained. Thenumberofarticlesdeemedsufficientconsideringthesimilarnumberofarticles in meta analyses.…”
Section: The Studymentioning
confidence: 99%