A framework for monitoring during the planning stage for a sports mega-event

Abstract

This paper proposes a monitoring framework to be used during the planning stage for a sports mega-event. The research identifies a lack of monitoring and evaluation studies during the development stage for sports mega-events. Importantly, it notes the absence of research which evaluates an event systematically from the outset of the process and from the perspectives of host residents and event planners. The framework was developed on the basis of the philosophical approach of pragmatism; it focused on a sustainable development perspective, and it was applied to a case study of the Kaohsiung 2009 World Games. A survey of the views of 606 host residents about the potential impacts of the event revealed that the respondents tended to show higher levels of agreement on the host benefits. The results of 38 interviews with various stakeholders indicated big gaps in both the city's long-term development aspirations and the Games themselves and also in the event strategies adopted. Using this information, key sustainability issues can be identified and monitored during the event planning stage so that the desirable outcomes of events can be enhanced and then sustained in the longer term.

Support for the 2014 FIFA World Cup and the 2016 Olympic Games

“…Sport mega-events have been largely used as instruments to market nations around the world mainly because of the efficacy of such events in boosting tourism and consequently promoting sustainable development of the host countries (Ma, Egan, Rotherham, & Ma, 2010). Developing nations have recently started to bid and host sport mega-events to reposition themselves as tourist destinations.…”

Production of Knowledge about the Environmental Dimension in Tourist Events and Sports Mega Events: An Analysis of Journals Linked to National Post-Graduation Programs in Tourism

“…Embora seja inegável o crescimento e a popularidade dos eventos turísticos, Ma, Egan, Rotherham & Ma (2011. (2011 argumentam que as pesquisas científicas sobre impactos de eventos ainda concentram-se de forma mais significativa na dimensão econômica do que na dimensão ambiental ou social.…”

Segmentation of Mega Event Motivation: The Case of Expo 2010 Shanghai China

“…Briedenhann, 2011;Coates & Matheson, 2011;Heslop, Nadeau, & O'Reilly, 2010;Ma, Egan, Rotherham, & Ma, 2011;Ritchie, Shipway, & Cleeve, 2009). However, many domestic travelers also attend the event, representing a large proportion of the visitors.…”