A fresh look at environment friendly customer's profile: evidence from India

Patharia, Ishani; Rastogi, Sanjay; Vinayek, Ravinder; Malik, Sheetal

doi:10.1504/ijebr.2020.110425

Cited by 13 publications

(6 citation statements)

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“…The Hosmer and Lemeshow test (p = 0.515), which also checks the overall fit of the model, came out to be insignificant. According to Patharia et al [ 51 ], the result indicates that the model shows insignificant difference between the observed and predicted classification of the OCRs.…”

Section: Resultsmentioning

confidence: 99%

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Su,

Zhu

2023

Heliyon

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Section: Resultsmentioning

confidence: 99%

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Su,

Zhu

2023

Heliyon

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“…Therefore, H15 was supported. In prior studies, SN has been proven to be an unstable predictor of GPI even though certain studies showed SN positively influenced GPI ( Bahl and Kumar, 2019 ; Liu et al, 2020 ), a number of other studies demonstrated that SN has a non-significant relationship with GPI ( Patharia et al, 2020 ; Wang and Wong, 2021 ). The current study’s results indicated that SN has a moderate significant ( β = 0.152, p < 0.01) influence on GPI.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.

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“…effectiveness of environmentally conscious purchases that require significant commitment (Patharia et al, 2020). Consumers' perception of economic value positively influences their inclination to make environmentally friendly purchases (Popovic et al, 2019).…”

Section: Green Purchase Intentionmentioning

confidence: 99%

Examining the Antecedents of Green Purchase Intention

Mishra,

Kapair

2024

Dristikon

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Utilising people's consumption patterns can be a practical approach to address the worsening state of nature, which has negatively affected human health and overall welfare. The present study explores customers' green purchasing intention by examining psychological aspects, including economic, emotional, and environmental value. Structural equation modelling was utilised to examine a total of 274 responses. The results indicated that economic value, emotional value, environmental consciousness and attitude significantly influence consumers' desire to make environmentally-friendly purchases. By including psychological elements such as economic value, emotional value, and the impact of environmental consciousness in the TPB model, the ability to predict intentions to embrace green products was enhanced. Consumers' inclination to take action is heightened when they perceive that their actions impact other players in the market. The findings of this study are advantageous for marketers to comprehend and target individuals who are anticipated to purchase environmentally friendly products. Analysing the correlation between environmental impact, economic value, emotional value, and green purchasing offers valuable insights to marketers in creating effective tactics that enhance consumers' inclination to buy environmentally friendly items.

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A fresh look at environment friendly customer's profile: evidence from India

Cited by 13 publications

References 0 publications

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Examining the Antecedents of Green Purchase Intention

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