A learning architecture approach to designing and evaluating learning spaces: an action research study in fashion business higher education

Conlon, Jo

doi:10.1080/17543266.2021.1990418

Cited by 6 publications

(2 citation statements)

References 36 publications

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Section: Introductionmentioning

confidence: 99%

“…The action research approach is renowned for its utility in generating practical knowledge and fostering innovation across diverse domains such as software engineering and education [21][22][23]. It has gained prominence in accelerating technological advancements within both academic and industrial realms [21][22][23]. In particular, this methodology engages researchers in real-world settings to explore the advantages, practical challenges, and potential solutions of emerging technologies, yielding authentic and actionable insights for their application and refinement [24].…”

Section: Introductionmentioning

confidence: 99%

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Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Zhang,

Liu

2024

JTAER

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The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce. Therefore, this study aims to assess the effectiveness of Midjourney, one such AI system, in both fashion design and related commerce applications. We employed the action research approach with the Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model as the theoretical framework. Our research comprised three stages: refining an initial idea into well-defined textual design concepts, facilitating concept development, and validating the preceding observations and reflections by creating a new line of hemp-based products that were evaluated by targeted consumers through an online survey. Findings reveal that this AI tool can assist fashion designers in creating both visually expressive attire and ready-to-wear products, meeting defined design criteria and consumer needs. Midjourney shows promise in streamlining the fashion design process by enhancing ideation and optimizing design details. Potential e-commercial applications of such AI systems were proposed, benefiting physical and digital fashion businesses. It is noted that, to date, the major limitations of using Midjourney encompass its restriction to only facilitating early fashion design stages and necessitating substantial involvement from designers.

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