“…In fact, the adoption of a contingent focus for QM is increasingly assumed in the literature, as it enables to justify that the performance obtained depends on variables in the internal and external context (e.g., Adam & Foster, 2000;Das, Handfield, Calantone, & Ghosh, 2000;Douglas & Judge, 2001;Melan, 1998;Reed, Lemak, & Montgomery, 1996;Sitkin, Sutcliffe, & Schroeder, 1994;Roca-Puig, Escrig-Tena, Bou-Llusar, & Beltrán-Martín, 2006;Sila, 2007;Sousa, 2003;Sousa & Voss, 2001). The contextual factors most frequently considered have been the size of the organization, the kind of activity it performs (manufacturing or services), the number of years of implementation, ISO 9000 registration and the country of origin (e.g., Martínez-Lorente, Gallego-Rodríguez, & Dale, 1998;Roca-Puig et al, 2006;Rungtusanatham, Forza, Koka, Salvador, & Nie, 2005;Sharma, 2006;Sila, 2007;Solis, Raghunathan, & Rao, 2000). Notably, very little research has been devoted to understanding quality practices in different industrial contexts and linking them to implementation efforts and quality outcomes (Chong & Rundus, 2004;Das et al, 2000;Rungtusanatham et al, 2005).…”