“…Tanford, Montgomery, and Nelson (2011), however, argued for surveying attendees while experiencing an event rather than after the event. Research related to satisfaction in the meetings and convention industry has been applied mainly to meeting planners' destination choice (Baloglu, Pekcan, Chen, & Santos, 2003;Bauer, Law, Tse, & Weber, 2008;Dragi cevi c, Stankoc, Armenski, & Stetic, 2011;Lee & Back, 2005;Yoo & Weber, 2005) and the attendee's satisfaction with the event (Bauer et al, 2008;Lu & Cai, 2011;Tanford et al, 2011). For the latter, a variety of approaches have been adopted to explain the measurement of satisfaction (Spreng, MacKenzie, & Olshavsky, 1996).…”