Free economic transactions make competition between universities increasingly sharp. It's encouraging the development of institutions to have international competitiveness. The purpose of this study is to analyze the performance achievements of the vision towards BSP international competitiveness in 2025. The research approach uses qualitative case study research designs. With the service value chain and taxonomy approach, process internationalization is at the institutional level. The research findings provide a description of the international competitiveness of BSP still weak in the development of academic activities. The lack of funding sources and technology literacy is a weakness in the organizational dimension. Weaknesses in global-oriented learning quality standards, research and collaboration research are sources of value creation in building competitive advantage. Relevant internationalization strategies are applied through an internationalization at home approach to strengthening academic quality, and internationalization abroad in strengthening international standard research through collaborative research with foreign universities.