A semiotic study of regional branding reflected in the slogans of Korean regions

Song, Chi-Man; Jeon, Hyeong-Yeon

doi:10.1080/10350330.2017.1292628

Cited by 18 publications

(17 citation statements)

References 38 publications

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“…Shortly, borrowed words in e-commerce slogans may happen due to two considerations: to follow the global trend and to establish a wider market segment. In addition to the aforementioned semantic features, metaphor is also found in the studied e-commerce slogans, Metaphor in slogans confirms previous studies (Dubovičienė & Skorupa, 2014;Song & Jeon, 2018;Woon & Ho, 2007), although the limited occurrences in this present study may indicate that among Indonesian society, metaphor is rarely used and encountered in slogans.…”

Section: Discussionsupporting

confidence: 90%

“…In Korea, Song & Jeon (2018) analyzed the semantic and morphological elements of slogans that are used to promote Korean regions. Based on the findings, the excessive use of signs that accompany the slogans have deviated the subtantial messages that are intended to be conveyed.…”

Section: Review Of Previous Studiesmentioning

confidence: 99%

“…Linguistic aspects in slogans are interesting to study because they represent a phenomenon of a language style. Studies that analyze the linguistic elements of slogans have been largely conducted such as in (Mahlknecht, 2015;Miller & Toman, 2016;Skračić & Kosović, 2013;Song & Jeon, 2018), yet in Indonesian context they are still inadequate. A study conducted by Ananda, Sutama, & Nurjaya (2015) for example, only focuses on analyzing the speech acts used in the slogan of a commercial beauty product.…”

Section: Introductionmentioning

confidence: 99%

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Linguistic Features in E-commerce Slogans

Iswati¹,

Widodo²

2020

IJEFL

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Slogan is one of the powerful tools to advertise e-commerce products and services. The power of slogan to promote commodities lies primarily on the language style that it employs. This study is aimed at analyzing the linguistic feautures in 38 e-commerce slogans that are popular in Indonesia. The data were analyzed quantitatively and qualitatively. Quantitatively, the data were calculated regarding the frequency of each identified linguistic features: semantic devices, syntactic devices, phonetic devices, orthographic devices, syntactic errors, code-mixing, and moods. Qualitatively, the data were verbally analyzed, described, and discussed. The findings show that regarding linguistic devices, the most prevalent case is semantic device (self-reference). Concerning syntactic errors, the most apparent errors relate to word order typology and ommission of articles & prepositions. Speaking of code-mixing, the most frequently used term is the word ‘online’. In relation to moods, the most dominant mood is declarative. This study suggests further study with a wider context of data

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Section: Discussionsupporting

confidence: 90%

Section: Review Of Previous Studiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Linguistic Features in E-commerce Slogans

Iswati¹,

Widodo²

2020

IJEFL

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“…Semiotic analysis is an approach utilized in a number of disciplines, particularly tourism studies (see Echtner, 1999;Mehmetoglu & Dann, 2002;Pennington & Thomsen, 2010;Lau, 2011;Knudsen & Rickly-Boyd, 2012;Lau, 2014;Song & Jeon, 2018 and cultural studies (see Williamson, 1978). For geographers examining tourism and hospitality, a semiotic approach to visual analysis can provide exceptional insight into the impact of visual cues both in print media and in the environment around us.…”

Section: Methodsmentioning

confidence: 99%

The Paradox of Cracker Barrel: A Case Study on Place and Placelessness

Gregory

Finlayson

2019

Advances in Hospitality and Tourism Research (AHTR)

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Cracker Barrel restaurants are a fixture across the interstate landscape of the United States. These sites cultivate a strong sense of place through careful theming, generating a distinct sense of rural America and nostalgia for home. At the same time, the uniformity of Cracker Barrel speaks to the notion of placelessness, the eradication of unique local features and homogenization of experience. Cracker Barrel is thus simultaneously placeless and placefull. This research explores this paradoxical notion by utilizing semiotic analyses in an analysis of user-generated Yelp! photos of Cracker Barrels across the country. It is clear from this analysis that the number and wide variety of artifacts vary surprisingly little from store to store. Together, this uniformity and intentional theming help successfully create a sense of place for Cracker Barrel stores as a rural American, 19th century "home-away-from-home."

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“…From a discursive semiotic perspective, a brand constitutes a multiplicity of discourses expressed by different subjects who participate in their manifestations (Semprini, 2013). As suggested by Song and Jeon (2018), brands undergo a continuous process of (re)construction, having their identities tested at each interaction.…”

Section: Literature Reviewmentioning

confidence: 99%

Branding Rio de Janeiro: a semiotic analysis

Lima

Corrêa

Zanini

et al. 2019

MIP

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Purpose The purpose of this paper is to identify how a city as a brand discursively conceives and articulates relevant meanings in order to build its identity. Design/methodology/approach The study follows a discursive semiotic approach using content from the Visit.Rio website and posts from its Facebook page. Findings It was possible to organize the values and meanings that structure the Rio de Janeiro brand in the semiotic square. Narrative schemes that concretize the value proposition guided mainly by contemplation and experimentation situations were identified. The discursive construction of the Rio de Janeiro brand is primarily marked by the relation between nature and culture, where contrasting meanings are explored by the City Hall managers. Research limitations/implications This study is limited to the analysis of the enunciator (Rio de Janeiro brand managers) in their process of creating and articulating the city’s meanings. Future research could investigate the enunciate (public) perspective. Practical implications Managers should consider the discursive approach since it provides a more holistic perspective on the brand-building process. The findings may contribute to the understanding, selection and articulation of the correct meanings that should be communicated to the public in order to make the city a relevant and desirable place to visit. Originality/value This paper is based on the concept of a brand as a set of discourses grounded by meanings that are culturally conceived, which, thus, presents itself as a different approach from the traditional one, especially in research on place branding.

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A semiotic study of regional branding reflected in the slogans of Korean regions

Cited by 18 publications

References 38 publications

Linguistic Features in E-commerce Slogans

Linguistic Features in E-commerce Slogans

The Paradox of Cracker Barrel: A Case Study on Place and Placelessness

Branding Rio de Janeiro: a semiotic analysis

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