It is not the first time that a consortium of steel makers, end users and scientists ends up with unique approaches and developments in the physical metallurgy of steels. This paper reveals the scientific and technological developments of a consortium sharing a common intrigue and interest for a unique microstructure, nanostructured bainite. Also known as low temperature bainite, as its unique properties rely solely on the scale of the miscrostructure obtained by heat treatment at low temperature (150-350ºC). Careful design based on phase transformation theory, some well known metallurgy facts and the necessary industrial experience were the ingredients for a further step towards the industrialization of these microstructures.