“…Although not explicitly stated, the success of creative tourism greatly depends on the process and context of tourist activities rather than on the final tourism products (Richards & Marques, 2012;Tan, Kung, & Luh, 2013;Tan, Luh, & Kung, 2014). Many educators who study creative tourism have identified tourist involvement and participation as the key element of creative tourism (Gordin & Matetskaya, 2012;Lindroth, Ritalahti, & Soisalon-Soininen, 2007;Richards & Marques, 2012;Tan, Kung, & Luh, 2013;Tan, Luh, & Kung, 2014), which emerges in the encounter between tourists and locals (Richards & Marques, 2012) and generates value through such connections.…”