2018
DOI: 10.1080/10864415.2017.1364114
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A Taxonomy of SME E-Commerce Platforms Derived from a Market-Level Analysis

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Cited by 45 publications
(36 citation statements)
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References 115 publications
(128 reference statements)
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“…Postigo, 2016), business-oriented (e.g. Holland & Gutiérrez-Leefmans, 2018), and psychological approaches could all shed more light from different perspectives in order to provide different views of the current situation.…”
Section: Further Researchmentioning
confidence: 99%
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“…Postigo, 2016), business-oriented (e.g. Holland & Gutiérrez-Leefmans, 2018), and psychological approaches could all shed more light from different perspectives in order to provide different views of the current situation.…”
Section: Further Researchmentioning
confidence: 99%
“…Marketplaces usually comprise of e-auctions (for example, C2C trading), but also e-malls that utilize the long-tail concept. (Dufva, Koivisto, Ilmola-Sheppard, & Junno, 2017;Garcia-Swartz & Garcia-Vicente, 2015;Hagiu & Wright, 2014;Holland & Gutiérrez-Leefmans, 2018;Korhonen et al, 2017;Rochet & Tirole, 2003;Stephen & Toubia, 2009) Social Commerce or s-commerce (SC) Social commerce means commerce through social interactions by consumers. Social commerce is mainly seen as a subset of ecommerce or as utilizing Web 2.0 features in e-commerce.…”
Section: Electronic Commerce or E-commerce (Ec)mentioning
confidence: 99%
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