The present study was undertaken to investigate the generalization of verbal conditioning effects to postconditioning personality and behavioral measures. Psychiatric 5s were given social reinforcement following positive self-references during eight 30-minute weekly therapy-type sessions. A Yoked-Control group received exactly the same reinforcement delivered noncontingently. Generalization was evaluated by change on semantic differential concepts, Taylor Manifest Anxiety scale score, and ward behavior ratings. These measures were administered before, during, immediately after, and 48 hours after conditioning. Results demonstrated conditioning and generalization to some of the personality measures. There was, however, rapid extinction of the generalization effect. The behavioral ratings and a number of the personality measures showed no generalization effect. The implications of these results to psychotherapy research were discussed.