A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature

Gertner, David

doi:10.1057/bm.2011.13

Cited by 97 publications

(59 citation statements)

References 208 publications

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“…The branding of places (and cities in particular) has gained popularity among city officials and academics in recent years, as illustrated by popular city brand rankings such as the Anholt-GMI City Brands Index (Anholt, 2006), or the first meta-analyses of the academic field by Gertner (2011) and Lucarelli and Berg (2011). Multiple definitions for place branding have arisen and several scholars note that no single accepted definition currently exists (e.g., Kavaratzis and Ashworth, 2005;Hankinson, 2004).…”

Section: Place Branding and The Different Roles Of Residentsmentioning

confidence: 99%

My city – my brand: the different roles of residents in place branding

Braun

Kavaratzis

Zenker

2013

Journal of Place Management and Development

458

486

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Purpose -This paper deals with the importance of residents within place branding. It examines the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management.Design/methodology/approach -The paper is based on theoretical insights drawn from the combination of the distinct literatures on place branding, general marketing, tourism, human geography, and collaborative governance. To support its arguments, the paper discusses the participation of citizens in governance processes as highlighted in the urban governance literature as well as the debate among marketing scholars over participatory marketing and branding.Findings -The paper arrive at three different roles played by the residents: (1) as an integral part of the place brand through their characteristics and behavior; (2) as ambassadors for their place brand who grant credibility to any communicated message and (3) as citizens and voters who are vital for the political legitimization of place branding. These three roles make the residents a very significant target group of place branding.Originality/value -Residents are largely neglected by place branding practice and that their priorities are often misunderstood, even though they are not passive beneficiaries but are active partners and co-producers of public goods, services and policies. This paper highlights that only meaningful participation and consultation can produce a more effective and sustainable place branding strengthening the brand communication and avoiding the pitfall of developing 'artificial' place brands.

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Section: Place Branding and The Different Roles Of Residentsmentioning

confidence: 99%

My city – my brand: the different roles of residents in place branding

Braun

Kavaratzis

Zenker

2013

Journal of Place Management and Development

458

486

View full text Add to dashboard Cite

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“…Despite the growth of interest in place branding across diverse disciplines including international relations (Browning, 2016;van Ham, 2001), cultural sociology (Cormack, 2008), urban studies (van den Berg and Braun, 1999), and public diplomacy (Melissen, 2007), most studies of place branding emanate from the field of marketing (Gertner, 2011).…”

Section: Introductionmentioning

confidence: 99%

Contingent self-definition and amorphous regions

Dinnie

2017

Marketing Theory

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This article explores the concept of contingent self-definition, whereby place brands employ flexible self-definitional approaches in constructing their place brand architecture. Adopting a view of regions as social constructs, the article builds on and extends previous work on place brand architecture by identifying the underlying factors that drive contingent self-definition decisions. Based on an empirical study of professionals tasked with managing region brands in the Netherlands, 11 factors are identified as drivers of contingent self-definition by place brands. These factors are grouped into four thematic categories: (i) external perceptions, (ii) proximity, (iii) brand relationships, and (iv) politics and power. A dynamic approach to place brand architecture is advocated, foregrounding the amorphous character of regions as social constructs that defy reification solely as fixed territorial-administrative spaces.

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“…Stone (2011) has taken this argument further by suggesting that dark research should adopt a more post-disciplinary approach. This could be achieved through more transdisciplinary studies that analyse destinations in a more holistic fashion similarly to parallel emerging disciplines such as town centre research (Whyatt, 2004;Coca-Stefaniak, 2014;Wrigley and Brookes, 2014) and place management (Parker, 2008;Kavaratzis and Ashworth, 2008;Florek, 2011;Gertner, 2011;Florek and Insch, 2011), which have started to evolve beyond their initial retail and marketing focus towards a more inclusive multidisciplinary approach that includes urban planning, sociology, architecture and experience design, among others. This is particularly pertinent to the development of competitive destinations, especially given the wide range of skills and experience that the tourism sector often demands of its professionals (Littlejohn and Watson, 2004) and directly applicable to the professional profile that these destinations will expect from future generations of destination managers as old paradigms in destination research and practice are challenged (Beritelli et al, 2014) and new more dynamic approaches to how they should be managed progressively enter the scene.…”

Section: Discussionmentioning

confidence: 99%