A test of a theoretical model of consumer travel behaviour: German                 consumers’ perception of Northern Ireland as a tourist destination

Lennon, Ron; Weber, Jessika; Henson, James

doi:10.1177/135676670100700105

Cited by 20 publications

(9 citation statements)

References 13 publications

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“…Likewise, much tourism research examining destination loyalty, or extending satisfaction to an actionable outcome also uses intentions as a measure. Justification is provided either by citing studies undertaken in a nontourism context (Bigne, Sanchez, and Sanchez 2001; Lennon, Weber, and Henson 2001) or by referring to other tourism studies that have used this metric (Alegre and Cladera 2006; Kim 2008; Kozak and Rimmington 2000).…”

Section: Introductionmentioning

confidence: 99%

Is Intention to Return a Valid Proxy for Actual Repeat Visitation?

McKercher

Tse

2012

Journal of Travel Research

105

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Intention to return is often used as a surrogate measure for actual repeat propensity, especially in loyalty studies. A direct, predictive correlation is assumed to exist between intention and actual repeat visitation rates in accordance with the principles of the theory of planned behavior. However, the existence of such a relationship has rarely if ever been tested empirically in a tourism context, and as such, the validity of this assumption is open to question. This article examines that relationship through an analysis of secondary data provided by a number of National Tourism Organizations. Two tests are conducted, one using longitudinal data from 30 markets that visited either Hong Kong or New Zealand, and a second one using cross-sectional data from 152 markets that visited 16 destinations. The study determined that no statistically significant correlation exists between intention and actual repeat visitation rates, primarily because intention is typically measured as a vague aspiration and not in a probabilistic manner.

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Section: Introductionmentioning

confidence: 99%

Is Intention to Return a Valid Proxy for Actual Repeat Visitation?

McKercher

Tse

2012

Journal of Travel Research

105

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“…Information sources, such as news media and word-of-mouth, have a positive influence on perception [89], and the variety (amount) and type of information sources determine tourists' perceptual/cognitive evaluation, which forms their affection for the tourist destination [90]. In an overview of research on tourist information use, Kerstetter and Cho [91] revealed inconsistencies in the findings.…”

Section: Tourist Information Searchmentioning

confidence: 99%

An Examination of the Relationship between Rural Tourists’ Satisfaction, Revisitation and Information Preferences: A Korean Case Study

2014

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Abstract:To encourage the sustainability of rural tourism and to achieve success in the tourist industry, an understanding of the factors by which tourists are motivated to visit rural areas is required. This study aims to measure factors affecting rural tourists' satisfaction in relation to different aspects of a destination and to increase the likelihood of revisitation and recommendation. This study also attempts to examine differences in relation to satisfaction depending on the information source preference. Overall satisfaction was influenced by physical infrastructure, service quality and satisfaction level with tour programs. However, the quality of services was more related to tourists' intentions to revisit and recommend, suggesting that its qualitative improvement can contribute to vitalizing stagnant domestic tourism. The findings revealed that tourists' satisfaction was high when people mainly gained tourist information through formal government sources, word-of-mouth and Internet advertising, suggesting that the positive correlation between tourists' satisfaction and information sources reflects the reliability and credibility of those sources.

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“…This model will be discussed in more detail later in the paper. Not only have the author's developed this model, but the first test of the model using Northern Ireland was completed in 1999 and published in 2001 (Lennon, Weber & Henson, 2001). In order to further validate this model, this paper will analyze the 2000 data.…”

Section: Structural Models Of Travel Behaviormentioning

confidence: 99%

The Development and Testing of a Behavioral Intentions Model: A Longitudinal Study

Lennon

Weber

2003

Journal of Hospitality & Leisure Marketing

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This paper develops and tests a model that illustrates the development of travel behavior intentions. Two separate studies were conducted, that measured the perceptions of German travel consumers regarding Northern Ireland (NI) as a tourist destination. The studies were conducted at the ITB Berlin (1999 and 2000) Travel Trade Fair. Northern Ireland was chosen as the travel destination because the 1998 Good Friday peace agreement gave hope that tourism to NI would again increase (after two years of decreases). We focused on German consumers because they are considered to be an important segment for NI tourism. The results of the study indicated that 81% of those interviewed had a good or very good impression of NI, and 59% considered it safe or very safe. The model itself illustrated that the travel consumers utilize both external and internal information for developing their perceptions and ultimately their behavioral intentions. Yet, the results also illustrated that travel consumers were more dependent on external information. Overall, the results of the study provide important managerial implications, and further the development and study of a model that helps to explain the development of behavioral intentions in travel consumers.

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A test of a theoretical model of consumer travel behaviour: German consumers’ perception of Northern Ireland as a tourist destination

Cited by 20 publications

References 13 publications

Is Intention to Return a Valid Proxy for Actual Repeat Visitation?

Is Intention to Return a Valid Proxy for Actual Repeat Visitation?

An Examination of the Relationship between Rural Tourists’ Satisfaction, Revisitation and Information Preferences: A Korean Case Study

The Development and Testing of a Behavioral Intentions Model: A Longitudinal Study

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