No abstract

No abstract

The development of marketing information on the readership of the lesbian/gay press attests to the press's success as a medium and its attraction to advertisers. Yet such marketing data, highly skewed towards affluent, urban, white-anglo gay males, raise some serious problems. Such data has been misused by opponents of lesbian/gay rights as representing the entire lesbian/gay community. They also reflect the change of the lesbian/gay press from a medium representing a minority community to one representing an important niche market. An examination of readership data from five major urban lesbian/gay newspapers illustrates these problems.

Data for this study were collected from German travel consumers at the ITB Travel Trade Fair in Berlin, Germany. The subsequent study empirically tested the influences of information source and travel experience on the perception of Northern Ireland as a safe place. In addition, the influences of information source and travel experience were tested in relation to the perception of Northern Ireland as a travel destination. Some sources of information about Northern Ireland were found to have a positive influence on perceptions, while one (direct mail) had a negative influence on the perception of Northern Ireland as a safe place. The only aspect of travel experience that had a significant influence on the perceptions of travel consumers was whether respondents had visited Northern Ireland before. The eventual premise that was examined was the effect that these previous two perceptions might have on a German travel consumer’s behavioural intentions toward visiting Northern Ireland in the future. The model developed by Lennon et al. in 1999 depicts these relationships. The study supported the influence of the travel consumers’ perceptions of Northern Ireland as a safe place and as a German travel destination on future behavioural intentions to visit Northern Ireland.

This paper examines the current status of tourism in Lithuania as well as potential German tourists' perceptions of Lithuania as a tourist destination. As tourism is an important source of foreign exchange and provides jobs for a large number of people, the Lithuanian Government is quite interested in increasing the number of tourists visiting the country. Data gathered at the International Tourism Exchange in Berlin was analysed and recommendations made concerning marketing techniques that could be used to increase tourism from the European Union and other western countries. Copyright © 2003 John Wiley &Sons, Ltd.