“…These emotions are more utilitarian, that is, they are more related to the hedonic value of decision outcomes or events. This presumably is why disappointment and (in particular) regret have attracted so much attention in research on individual decision-making (see e.g., Beattie et al, 1994;Bell, 1982Bell, , 1985Gull, 1991;Kelsey, á Schepanski, I991;Inman, Dyer, 8c Regrer und disuppoimnrenr 3 Jia, 1997;Inman, á McAlister, 1994;Janis á Mann, 1977;Josephs, Larrick, Steele, á Nisbett, 1992;Larrick, 8r. Boles, 1995;Loomes 8c Sugden, 1982, 1986, 1987Mellers, Schwartz, Ho,~Ritov, 1997;Richard, van der Plig[, á de Vries, 1996;Ritov, 1996;Ritov, 8c Baron, 1995;Taylor, 1997;van Dijk, 8c van der Pligt, 1997;Zeelenberg et al, I996;Zeelenberg, 8c Beattie, 1997;Zeelenberg, van der Pligt, óc Manstead, nt press).…”