Many plant species use visual signals to attract animals for purposes such as pollination and seed dispersal. [1][2][3] For example, to maximize the probability of pollen transfer from anther to stigma, insect-pollinated flowers utilize sensory cues and morphological structures tailored to the physiology and behavior of the target species.4,5 The traps of carnivorous plants have evolved in response to a similar evolutionary pressure to that which shaped the flowers of animal-pollinated plants: the necessity to attract and retain the target animal at the site of maximum benefit to the plant. For example, in pitchers of Nepenthes rafflesiana Jack, the peristome (the collar-like structure surrounding the pitcher mouth, and the site of highest nectar production) stands out in high visual contrast to the pitcher body proper, in the UV, blue and green wavebands. These correspond to the visual sensitivity maxima of many of the targeted insect prey taxa.6,7 However, not all Nepenthes deploy strictly carnivorous pitchers: recent studies have demonstrated that those of four Bornean species, Nepenthes rafflesiana var. elongata (recently renamed Nepenthes baramensis C. Clarke, J.A. Moran and Chi C. Lee 8 ), Nepenthes rajah Hook. f., Nepenthes macrophylla (Marabini) Jebb and Cheek and Nepenthes lowii Hook. f., collect mammal excreta.9-12 The latter three species attract mountain tree shrews (Tupaia montana); in return for the nectar provided by the pitchers, the animals deposit excreta, from which the plants derive nitrogen. 9,10 In these three species, the lid, rather than the peristome, is the site of greatest nectar production, and is therefore the "target" to which the tree shrews are required to orient themselves. This ensures that their hindquarters are positioned over the pitcher three species of nepenthes pitcher plants (Nepenthes rajah, Nepenthes lowii and Nepenthes macrophylla) specialize in harvesting nutrients from tree shrew excreta in their pitchers. in all three species, nectaries on the underside of the pitcher lid are the focus of the tree shrews' attention. tree shrews are dichromats, with visual sensitivity in the blue and green wavebands. all three Nepenthes species were shown to produce visual signals, in which the underside of the pitcher lid (the area of highest nectar production) stood out in high contrast to the adjacent area on the pitcher (i.e., was brighter), in the blue and green wavebands visible to the tree shrews. N. rajah showed the tightest degree of "tuning," notably in the green waveband. Conversely, pitchers of Nepenthes burbidgeae, a typical insectivorous species sympatric with N. rajah, did not produce a color pattern tuned to tree shrew sensitivity maxima.