A virtual reality tool to measure shoppers’ tenant mix preferences

Modeling innovative points of sales through virtual and immersive technologies

“…These tools are capable of giving consumers a more realistic representation of the point of sale and enhancing their feeling of presence (Borgers et al, 2010). Furthermore, the introduction of virtual stores produces important effects for retail sector, by providing innovative consumers interaction systems (Chen, 2010).…”

Development of a Nonlinear Integer Optimization Model for Tenant Mix Layout in a Shopping Centre

“…We refer to the limited related literature [6,16,[21][22][23][24] to explain how we selected variables in the proposed model. e tenant mix describes the number, size, sales, or service categories of stores, as well as their locations in a shopping centre [11,25]. It plays an important role in gross rental income, retail sales income, tourist attraction, shopping centre image, and user experience of the shopping centre [26].…”

“…It plays an important role in gross rental income, retail sales income, tourist attraction, shopping centre image, and user experience of the shopping centre [26]. It is an internal factor that determines the attractiveness of the shopping centre [15,27] and one of the decisive factors in the success of a shopping centre [5,11,28]. In shopping centres, retail leases usually include both basic and excess rents, also known as percentage rents, which take effect when store sales reach a certain threshold [29,30].…”

“…In shopping centres, retail leases usually include both basic and excess rents, also known as percentage rents, which take effect when store sales reach a certain threshold [29,30]. Rent paid by stores is often affected by brand level, retail type, location, size, and other factors [11,31,32]. erefore, rent is adjusted for each store according to these influencing factors in our model.…”

“…A shopping centre's lease form gives the owner enough motivation to create and improve the retail environment for retailers during the operating period [5,6]. Previous studies have shown that tenant mix is one of the determinants of the success of shopping centres [7][8][9][10][11]. e physical environment of a store is a trigger that can significantly affect the shopping attitudes and behaviours of consumers.…”