This paper provides a rationale for the use of case studies in organization‐related/business courses. An argument is developed proposing the value of adapting the traditional written format of case studies into a visual format in which a case study is created from an organizationally‐relevant film or video. Further, the paper delineates a specific project designed to use the case study method to its fullest potential as an instructional strategy in teaching the organization‐related/business courses.