Absorptive Capacity: The Role of External Knowledge in Organizational Strategy

Rossetto, Carlos Ricardo; Carvalho, Carlos Eduardo; Ferreira, Glória Charão; Pery, Carine Dominguez

doi:10.1590/1678-6971/eramd190182

Cited by 6 publications

(5 citation statements)

References 47 publications

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“…And these idiosyncrasies can also be associated with periods of uncertainty that affect the decision-making process and, consequently, the routines for developing absorptive capacity (Kale et al, 2019). Reinforcing the above authors, Parida, Westerberg and Frishammar (2012), Fuchs, Rossetto and Carvalho (2016), and Rossetto et al (2019 encourage future research that addresses how companies create routines in their ACAP processes considering the four dimensions of its two capacities (PACAP and RACAP) of the model proposed by Zahra and George (2002). Versiani, Cruz, Ferreira, and Guimarães (2010) reinforce the research gaps that address environmental uncertainty, environmental turbulence, and absorptive capacity.…”

Section: Introductionmentioning

confidence: 84%

O desenvolvimento da capacidade absortiva de conhecimento a partir da incerteza ambiental

Rossetto

Carvalho

Behling

et al. 2021

RIAE

Self Cite

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Objective: Understand the process of knowledge absorption (ACAP) from the dimensions of PACAP and RACAP in a large company in the furniture sector.Methodology / approach: This research used a qualitative, descriptive approach through a single case study. Data were collected in documents and through semi-structured interviews. The analysis was developed using the content analysis technique with the support of Atlas / TI software.Originality / Relevance: In the extant literature on absorptive capacity, few studies understand the influence of the external environment subject to environmental uncertainty for constructing organizational routines of PACAP and RACAP.Main results: The company Rudnick developed routines to monitor and acquire information from the external environment, combining previous knowledge and experiences to assimilate it internally and competence to transform learning by disseminating with existing knowledge from employees, social integration mechanisms, organizational memory, and inter and intra-organizational interaction.Theoretical /managerial contributions: This research contributed to the study of absorptive capacity under a multidimensional nature, from environmental uncertainties, and added a qualitative, longitudinal approach to identify the different knowledge absorption routines in PACAP and RACAP.Social contributions for management: In the empirical field, the results will contribute to managers` understanding of the importance of developing routines to absorb knowledge and survive in an environment of uncertainty. It will also help managers reflect on what and how to implement their companies' practices to increase competitiveness. As for social contributions, it strengthens scientific research and optimizes industrial sectors' technological capabilities, particularly in developing countries.

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Section: Introductionmentioning

confidence: 84%

O desenvolvimento da capacidade absortiva de conhecimento a partir da incerteza ambiental

Rossetto

Carvalho

Behling

et al. 2021

RIAE

Self Cite

View full text Add to dashboard Cite

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“…Monitorar o ambiente externo para integrar e coordenar recursos, capacidades e ações é uma estratégia que busca vantagens competitivas e desempenho superior (Rossetto et al, 2019). Dessa forma, as mídias sociais representam oportunidades e desafios para as organizações, pois as empresas ainda estão em fase de aprendizagem para utilizá-las a favor de seu desempenho (Araujo & Zilber, 2016;Muninger et al, 2019).…”

Section: Introductionunclassified

Influência das práticas de gerenciamento de mídias sociais no desempenho de hotéis

Pereira

Freitas

2023

RAM, Rev. Adm. Mackenzie

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Resumo Objetivo: Este artigo tem como objetivo examinar a influência das práticas de gerenciamento de mídias sociais no desempenho dos hotéis. Originalidade/valor: O setor hoteleiro está passando por algumas transformações gerenciais por causa da inserção das mídias sociais como plataformas de comunicação que envolvem os clientes. Diante disso, verificar se as mídias sociais podem colaborar nos recursos internos e ajudar no desempenho das empresas tem sido uma fonte potencial de estudos. Design/metodologia/abordagem: A amostra do estudo apresentou 67 hotéis. Para isso, foram realizadas entrevistas presenciais com gestores hoteleiros a fim de coletar os dados de seus respectivos hotéis. Coletaram-se dados sobre a utilização de práticas de gerenciamento de mídias sociais e sobre medidas de desempenho mensuradas por meio do RevPAR (divisão das receitas pelo total de quartos disponíveis) e das notas de avaliação on-line do site Booking.com. A partir de uma abordagem quantitativa, aplicaram-se as técnicas de análise fatorial exploratória e análise de regressão múltipla para avaliar as hipóteses do estudo. Resultados: Evidenciaram-se que as práticas de gerenciamento de mídias sociais podem ser categorizadas na dimensão de práticas de monitoramento e de resposta aos comentários, e na dimensão de práticas de responsividade e disseminação de informações. A utilização dessas práticas influencia positivamente no desempenho hoteleiro medido por meio de notas de avaliação on-line e nas receitas medidas por meio do RevPAR. Diante dos resultados, espera-se que os hotéis tenham vantagens competitivas ao gerenciarem seus recursos com a ajuda das mídias sociais e que estudos nesse setor ganhem mais visibilidade.

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“…Given the above, this study will examine the influence of social media management practices on hotel performance. Monitor the external environment to integrate and coordinate resources, capabilities and actions are strategies that seek competitive advantages and superior performance (Rossetto et al, 2019). Thus, social media represent opportunities and challenges for organizations, as companies are still learning how to use them to enhance their performance (Araujo & Zilber, 2016;Muninger et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Influence of social media management practices on hotel performance

Pereira

Freitas

2023

RAM, Rev. Adm. Mackenzie

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Purpose: This paper aims to examine the influence of social media management practices on hotel performance. Originality/value: The hotel industry is undergoing organizational transformations due to the insertion of social media as a communication platform that engages customers. Given this, verifying whether social media can collaborate on internal resources and help the companies’ performance has been a potential source of studies. Design/methodology/approach: The study sample comprised 67 hotels. To this end, hotel managers conducted face-to-face interviews to collect data from their respective hotels. Data were collected using social media management practices and performance measures measured through RevPAR (a revenue division by total rooms available) and online review scores from Booking.com. Exploratory factor analysis and multiple regression analysis were applied to evaluate the study’s hypotheses from a quantitative approach. Findings: It was evidenced that social media management practices can be categorized into monitoring and comment responsing practices and the dimension of responsiveness and information dissemination practices. These practices positively influence hotel performance measured through online review scores and revenue measured through RevPAR. Given the results, it is expected that hotels will have competitive advantages by managing their resources with the help of social media and that studies in this sector will gain more visibility.

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Absorptive Capacity: The Role of External Knowledge in Organizational Strategy

Cited by 6 publications

References 47 publications

O desenvolvimento da capacidade absortiva de conhecimento a partir da incerteza ambiental

O desenvolvimento da capacidade absortiva de conhecimento a partir da incerteza ambiental

Influência das práticas de gerenciamento de mídias sociais no desempenho de hotéis

Influence of social media management practices on hotel performance

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