Acceleration Strategy of Bali’s Tourism Sector Amid COVID-19 Pandemic

Abstract

The aim of this research is to find out the impact of COVID-19 pandemic related to the tourism sector in Bali and the acceleration strategy of Bali's tourism sector amid COVID-19 pandemic. The research method used a qualitative approach which is descriptive by nature. The data collection used literature review and interview. The impacts brought by COVID-19 pandemic consist of economic impact, PHR revenue, employment, and brand image, triggered by the downward of tourists' visit or tourism sector ran into very deep contraction. There is a need for strategic plan to recover the level of tourists' visit to Bali. Acceleration strategy of tourism sector amid COVID-19 pandemic is through the strategy of Policy/regulation, community involvement, cooperation and promotion

印度尼西亚和土耳其旅游业上市公司在covid 19爆发时的财务分析

“…In Indonesia, even though restrictions were applied local people were visiting some of tourism sites (Purba, Fathiah, & Steven, 2021). For example in Bali island, tourism industries were starting to create smart tourism (Suwendra, Sujana, & Irwansyah, 2020). It was difference what happened in Türkiye, wherever curvier policy was applied with less probability to local people to visit tourism places.…”

“…This disease globally impacted the world tourism sector. For example, in China (Wu, Lee, Xing, & Ho, 2021), Italy (Messori & Escobar, 2021), Spain (Rodríguez-Antón & Alonso-Almeida, 2020), Algier (Bouarar, Mouloudj, & Mouloudj, 2020;Madani, Boutebal, Benhamida, & Bryant, 2020), Norwegia (Zhang & Xie, 2021), Indonesia (Suwendra, Sujana, & Irwansyah, 2020;Purba, Fathiah, & Steven, 2021), Pakistan (Khan, Niazi, Nasir, Hussain, & Khan, 2021), and Türkiye (Özdemir, 2020; Özcan,2021) In Türkiye, restaurant and hotel industry is substantial (Turegun, 2019). Bal, Akça, & Bayraktar (2016) stated that in tourism in Türkiye was really matter on the GDP.…”

“…Actual loss in tourism sector in Indonesia also impacted in this country because profit of hotel industries have reduced up to 40%. Broad and domestic flight tickets are canceled (Suwendra, Sujana, & Irwansyah, 2020;Purba, Fathiah, & Steven, 2021).…”

Pengembangan Tanah Lot Sebagai Wisata Spiritual: Suatu Kreasi Model Pembangunan Berkelanjutan

“…Bali merupakan salah satu daerah tujuan wisata internasional terbaik di dunia (Anonim, 2021;Irwansyah et al, 2022). Bali mempunyai beranekaragam potensi wisata yang amat besar serta memiliki daya tarik wisata yang memotivasi wisatawan untuk berkunjung mulai dari menikmati keindahan alam, budaya, kerajinan, kuliner dan rekreasi (Kusuma & Suryasih, 2016;Suwendra et al, 2020). Sektor tersier (pariwisata) telah menjadi sektor dominan sebagai penggerak perekonomian daerah Bali sejak era 1970.…”

The Effect of Indirect Compensation on Employee Performance (Case Study at The Khayangan Dreams Villas, Bali, Indonesia)

“…Indirect compensation is considered very important not only in pandemic situations, but also because it influences individual welfare in the organization (Suwendra et al, 2020). Indirect compensation seeks to attract and retain high-potential employees, who are then used as strategic resources to boost company performance (Ahmed, 2014).…”