Synthetic dyes have complex molecular structures and are stable molecules against oxidizing agents, sunlight, and microbial attack. Therefore, the treatment of dye‐containing wastewater using appropriate techniques is of great importance. Difficulties in separation and recovery of an adsorbent from the solution limit the large‐scale applications of the adsorption process. A magnetic separation technique can be adapted to the adsorption process to overcome these limitations. In this study, a natural mineral‐based magnetic adsorbent is prepared by a co‐precipitation method. Adsorption performance of magnetic montmorillonite (MagMt) is evaluated in both batch and continuous systems as a function of initial pH, contact time, adsorbent dosage, ionic strength, flow rate, and bed depth. MagMt is characterized through infrared (IR) spectroscopy, scanning electron microscopy (SEM), energy dispersive X‐ray analysis (EDX), vibrating sample magnetometer (VSM), X‐ray diffraction (XRD), and zeta potential measurement. Sorption yield of MagMt for Bismark Brown‐Y (BB‐Y) is found as maximum (98.60%) at pH 4 with 40 mg adsorbent. Fast sorption equilibrium is attained within 10 min and the sorption data follow the pseudo‐second‐order kinetic model and Langmuir isotherm model. The maximum monolayer sorption capacity of MagMt is 138.70 mg g‒1.